Understanding your audience is crucial for any successful business. Conducting a post-trade show survey is a fantastic way to receive feedback from event attendees and improve your company for future events. However, many business owners don’t know what questions to include in their survey that will help their business thrive. That’s why Oser Communications Group put together some efficient post-trade show survey questions to help you create the perfect questionnaire.
Oser Communications Group is one of the nation’s most trusted trade show advertising companies. We’ve been helping companies improve their trade show marketing strategies for over 60 years, giving us the experience to handle all your advertising needs. If you want to improve your trade show surveys while taking your company’s advertising to the next level, contact Oser Communications Group.
Three Questions for Your Next Post-Trade Show Survey
Developing high-quality open-ended questions for your trade show survey is more important than you might realize. It helps companies improve their marketing tactics, products, and more while learning about their target audience. Below are some essential questions to incorporate in your post-trade show survey.
1. On a Scale of One to Ten, How Much Did You Enjoy the Trade Show?
Understanding the attendees’ satisfaction with the trade show will help you decide if it was worth participating in. It can also help you improve your show if you hosted the event. Although the question might sound simple and straightforward, it is one of the most important questions to include in the survey and will help you understand your company’s audience.
2. Why Did You Attend the Trade Show?
People attend trade shows for various reasons. However, sometimes trade shows cater to specific audiences. Most attendees frequent trade shows for one of the following reasons:
- Attend seminars
- Attend conferences
- See new innovations and products
- Keep up with the latest marketing trends
- Create new networking opportunities
Once you understand your audience’s trade show goals, you can adjust your marketing strategies to cater to their wants and needs.
3. On a Scale of One to Ten, How Well Did Our Booth Meet Your Expectations?
Every business owner wants their trade show booth to appeal to their audience and capture new customers. Asking attendees to rate your booth is a terrific way to improve it for upcoming events and see what entices your audience.
Contact Oser Communications Group for First-Class Trade Show Advertising and Associated Services
If you want to improve your post-trade show survey and your overall business, contact Oser Communications Group. We make measuring trade show effectiveness easier than ever with first-class survey tools that help your company grow and thrive in today’s competitive marketplace. Whether you want to enhance your trade show marketing or want to learn more about post-trade show surveys, Oser Communications Group is here for you.
Give Oser Communications Group a call at (520) 721-1300 or fill out our online form and allow us to make your next trade show a success today!
