Are you planning a trade show and wondering how to create attention around it without hurting your wallet? Consider a press release. However, you have to write it well enough to catch the media’s attention, generate buzz, and highlight your brand’s value proposition.
In this blog post, our team from Oser Communications Group, an expert in trade show advertising, will show you how to create an effective trade show press release. Contact us at (520) 721–1300 for any questions about press releases.
Understand Your Audience
Creating a press release without knowing who you’re writing it for is akin to a shot in the dark. You should tailor your press release to the specific journalists, media networks, and even influencers that cover your industry and target market.
Get to understand their pain points, interests, and preferences. When it comes to writing the press release, you need to use their language and tone.
Use a Snappy Headline
A good press release should have a headline that can quickly grab the attention of a busy journalist. Make sure your headline is concise, straightforward, and catchy.
It should summarize your press release’s main point. Incorporate keywords, active verbs, and figures to evoke interest.
Craft a Powerful Lead
What is a lead?
It’s the starting paragraph of your press release and should give your reader the urge to continue reading. You can achieve that by including the most important information, which often answers these questions:
- What?
- Who?
- When?
- How?
- Why?
We recommend using the inverted pyramid approach here – put the most relevant and buzzworthy facts first. You can then add more details later.
Enrich the Main Point With Supporting Details
The subsequent paragraphs of your trade show press release should have supporting details to back your main point and make your message more valuable.
Supporting details may include facts, statistics, case studies, or benefits of your trade shows. You can also include relevant quotes from your customers or other stakeholders. Mentioning awards, recognitions, and testimonials that promote your credibility can also help add value to your story.
Add a Call to Action
To be impactful, you must end your press release with a clear call to action. This should instruct the reader on what action you want them to take next, whether it’s visiting your booth, signing up for a newsletter, or contacting you for an interview. Provide relevant links and contact information to ease the process.
Distribute Your Press Release
After crafting your press release, it’s time to format and distribute it. Use a standard font and other formatting parameters to ensure visual appeal and readability. Check spelling, grammar, and factual accuracy.
Lastly, send your trade show press release to your targeted media list through email or a press release distribution service. You can also share it on your social media pages.
Discover More Valuable Information from Oser Communications Group
If you need help crafting an impactful trade show press release or want to learn how influencer marketing can help leverage your trade shows, talk to the professionals at Oser Communications Group. Call us at (520) 721–1300 to learn more today!
