Are you in the midst of prepping for your next big trade show? This is your chance to showcase your business and tell your brand’s story, so you naturally want everything to go 100% perfectly. To achieve that, you’ll need effective conference booth design.
In this guide, discover tips for marketing a trade show with a beautifully designed exhibit that draws crowds and converts guests into buyers.
Aim for an Easy-To-Navigate Layout
You may be tempted to pack your booth with products and displays, but too much clutter can cause confusion, making it tough for guests to navigate the space. To avoid disarray, lay out a clear path for guests to take through your exhibit.
You’ll need a clear entry and exit point, as well as obvious paths through the exhibit. To direct guests, consider putting up portable walls or blocking off areas with tables.
Choose Eye-Catching Colors for Your Stand
Did you know that your choice of colors can set the mood for your booth at trade shows? Colors such as white, green, and navy are soothing and professional-looking, while orange, yellow, and red stir excitement and energy in your guests.
Choose three to five colors to use for your conference booth design. You’ll want one main color, a couple of contrasting colors, and a few accent colors to add visual appeal.
Add High-Quality Images
Blurry, pixelated, and stretched-out images can make your brand seem unprofessional. Sharp and high-resolution images, on the other hand, scream quality. You want booth visitors to look at your images and say, “This is the business I want to work with.”
If you don’t own professional photo equipment or aren’t skilled with photography, consider hiring a graphic designer to handle your booth’s imagery. It’s an investment that’s sure to pay off in spades.
Use Your Kiosk To Tell a Story
Every brand has a story behind it, and your conference booth is the perfect place to tell yours. Choose displays and handouts that answer questions such as:
- How did your business start, and how did it get to where it is today?
- Why should guests choose and trust your brand?
- What makes your products better than your competitor’s?
Employ Consistent Branding
You want guests to remember your business, and using consistent branding throughout your pavilion is the way to do that. Sprinkle items with your company’s logo liberally throughout the booth. Freebies marked with your logo, such as t-shirts and pens, are real crowd-pleasers. Plus, guests will think of your business whenever they use their goodies.
Partner With Us for More Trade Show Booth Design Tips
Want to learn more about effective colors for your booth or how to showcase your business at trade shows? Oser Communications Group has been a leader in the trade show space for more than five decades, so you can trust us to help you make your next conference a success.
To learn more about conference booth design, contact us online or call (520) 721-1300.
