Maybe you’re dreaming of having the biggest, fanciest booth at your next trade show — but is that really the best choice for your business? Perhaps you’d be better off with a smaller, cozier exhibit. As the saying goes, it’s not the size that matters, but what you do with it.
In this guide, Oser Communications Group, an expert at marketing trade shows, discusses trade show booth sizes and how to choose the right exhibition footprint for your brand.
Common Trade Show Booth Dimensions
There are quite a few booth dimensions to choose from at trade shows, from small displays tucked away in corners to large island booths that sit center-stage. Let’s go over some of the most common dimensions you can pick from.
- 10×10: This is the standard booth size, and the smallest. This size is ideal for small businesses that are just getting their start.
- 10×20: These booths offer twice the size of a 10×10 booth. A good pick if you need a bit of extra wiggle room for products and guests.
- 20×20: These booths provide 400 square feet of space and are an excellent option for medium to large businesses. They usually get prime real estate on the trade show floor.
- 20×30: Need a little more space for your items and displays? A 20×30 booth could be the perfect fit.
- 20×40: A true whopper of a booth, fantastic for interactive demonstrations, meetings, and large product displays.
Exhibition Space Options
In addition to trade show booth sizes, you’ll also have to consider the style of booth you want. There are three types: inline, corner, peninsula, and island.
Inline booths have the smallest exhibit footprint and are the most common option. They’re called “inline” because they’re usually situated in a line next to other booths. They typically have a back wall and one front entrance.
Corner booths are great for driving foot traffic. They’re about the same size as inline booths but have two entrances instead of one.
Peninsula booth sizes typically start at 20×20. These booths are surrounded by aisles and open on three sides.
Island booths also start at 20×20. They’re open on all sides, allowing for heavy traffic flow in and out of the booth.
Read more about booth types and regulations here.
Which Display Area Should You Choose?
Here’s what to consider when choosing your booth size:
- What’s your budget? Smaller booths, naturally, are more affordable than larger ones.
- How many team members will the booth need to accommodate? You’ll need about 40 square feet for each team member.
- How many products do you want to display? If it’s just a few, an inline or a corner booth might be a good fit. Stick with an island or a peninsula booth for lots of products or large, bulky items.
Need Help Choosing a Stand Size for Your Rental Space?
Both booth location and size matter when it comes to the success of your trade show. If you’d like to learn more about trade show booth sizes, contact Oser Communications Group at (520) 721-1300.
