Marketing Resources

Sample Editorial Submission for a Food Product

Isabel Smith
Brand Manager
PuckerUp Pickles, Inc.
Isabel@puckeruppicklesandmore.com
p: (817) 335-5494 ext. 112
f: (817) 534-7117
BOOTH #5050 at Best New Products Show
Image: pickles.jpg

PuckerUp Pickles Releases Single Barrel Pickles

Traditional Southern favorite, PuckerUp Pickles, reveals a brand new product line that puts a new spin on the company’s seasoned legacy. Four new unique, pioneer pickle flavors emphasize natural goodness and will retail for about $2.95 to $4.95.

Bloody Mary PuckerUps are freshly harvested, crisp cucumbers in a savory, peppered tomato brine.

Chipotle Lime PuckerUps are freshly harvested, crisp cucumbers in a roasted jalapeño brine with lime zest.

Garden Herb PuckerUps are freshly harvested, crisp cucumbers in a mixed vegetable brine with an aroma of herbs.

Garlic Baby PuckerUps are freshly harvested, crisp cucumbers in a zesty brine with chopped garlic & red pepper.

These single barrel pickles differ from the traditional pickle in their natural, fresh taste, combined with unique, high-quality ingredients. The wholesome, fresh nature of this line is conveyed on the jar labels with their primary colors and traditional designs. The products will appeal to the consumer who’s shopping for an all-natural experience as well as those who buy for gourmet-quality taste.

Frank Ferment, president of PuckerUp Pickles, Inc. explains, “Our main goal in developing this new line was to bring fresh unique products to the pickle category. These four new flavors are made without artificial colors, artificial flavors, or high fructose corn syrup.”

Visit PuckerUp Pickles in booth #5050 at the Best New Products Show or visit after the show at www.PuckerUpPicklesandMore.com.

Sample Editorial Submission

This is an example of an editorial submission for an Oser Communications Group show daily. And remember, if you need additional help, feel free to call us at 520.721.1300. Ask to speak to the editorial department.

Carolyn Millard, carolyn@ourcompany.com
Our Company
www.ourcompany.com or email sales@ourcompany.com
booth #1234 at Great New Products Show
Image: OurCompanylogo.jpg

By Carolyn Millard, Vice President of Sales, Our Company

Our Company and the Tablet Revolution

Education has seen its share of shifts in teaching pedagogy over the past three decades, but the iPad and tablet devices have started a revolution unseen since the introduction of personal computers in schools. Computers opened the door to technology in the classroom, which then spawned the migration of overhead projectors to digital projectors and document cameras, and of course the rise of the web and interactive instruction.

While tablets are able to consolidate virtually any education technology tool into the palm of a teacher’s hand, they open the door to a new way of curriculum delivery and how students interact with the curriculum. Teachers are able to reach each student individually and foster whole class instruction simultaneously. It’s the tablets that are driving the new pedagogy.

While tablets are fast becoming the center point for tools that create and deliver curriculum, some elements cannot be achieved with them alone. Tablets require supporting solutions and apps to achieve their full potential but also require maintenance, storage, and security. This is where Our Company enters the picture.

Our Company’s WonderCam is a wireless streaming camera solution to push live video of physical content directly to an iPad, Android, or Windows tablet. WonderCam keeps your tablet mobile while delivering live content combined with interactive lesson development tools and full lesson recording. The recorded lesson can be immediately uploaded to the cloud for student review, lessons for substitute teachers, or flipped for student content development.

Next is the new WonderCamSync, Our Company’s solution for syncing, charging, storing, and securing tablets. Combining all elements needed to properly maintain and secure tablets in the classroom, Our Company has developed an all-in-one solution with a value that is unmatched by any other product.

Our Company has a dedicated history of supporting education through solutions that help teachers effectively create and deliver curricula. As present and future revolutions in teaching pedagogy occur, Our Company will continue to lead innovation in education technology to promote, foster, and maximize curriculum effectiveness.

Sample Interview Submission II

Interview Subject, Jesse L, Head of Operations, Sample Company
www.samplecompany.com or call 555.555.5555
Booth # 1234 at the Winter Show
Attached photo: headshot of Jesse L.

SAMPLE COMPANY’S NEW ‘HEAD CHEF AND MARKETING GUY’

Q: Tell us a little about yourself.
A: I grew up around family farms and restaurants. So, I think I had the best of both worlds! I not only learned the love of food, but also a love and appreciation of the land. I have been in restaurants for over 23 years as a chef or owner for most of that time. It has been a rough life at times, yet I absolutely love it. When the opportunity to join the Sample Company team arose, I knew it was where I would be able to combine all my culinary loves. Since I had been using the company’s products for a long time in my own kitchens, it just made sense.

Q: Why “head chef and marketing guy”?
A: Being hands-on, I work directly with distributors, brokers, and consumers to develop new businesses all around the country. I also work with other chefs to create and share healthy recipes.

Q: What makes Sample Company so different?
A: Following in the footsteps of our founder, we use only the best ingredients. But, our main emphasis is on the time-tested artisanal process that allows us to get the best flavor and balance for the finest products in the marketplace.

Q: How many varieties of your products do you offer?
A: We currently offer a couple dozen different flavors. This covers both the necessities of the commercial kitchens and professional chefs, as well as diversity in retail for the home chef and food enthusiast to experience cooking in a whole new healthy way.

Q: Are you creating any new varieties?
A: We are always considering what the consumer is looking for and continue to experiment with new ideas and recipes. We just introduced our newest product, which is something that we’re confident will be enthusiastically embraced by the market.

A Sample Interview Submission

Interview Subject: Nick S., President, Sample Company
www.ourcompany.com
Booth # XXXX at SEMA
Run with logo.hi-res.pdf

DEALER-LEVEL DIAGNOSTIC TOOLS FOR INDEPENDENT WORKSHOPS

Q: Tell me about Sample Company and what you’re bringing to SEMA this year.
A: We represent a diagnostic tool designed and manufactured in Italy by Another Company. This diagnostic tool is a dealer-level tool designed to diagnose the complete car such as, engine, transmission, ABS, suspension and allows for coding and adaptation of control units. This offers independent workshops around the world a dealer-level diagnostic tool for their day-to day business to repair high-line exotic cars.

This year at SEMA, we are introducing new software. This opens up another choice for independent workshops. Sample Company also offers technical support, with an in house staff of engineers who can log into the system in real time, if it is necessary to help the workshop that’s actually working on the car.

Q: What can you tell me about the costs involved?
A: Well, the most important thing is that we’re not necessarily talking about a whole bunch of cash up front. We offer terms up to XX months on these products with approved credit, which allows purchase of these tools on a monthly payment plan. You can also buy the software in stages, adding software bundles for specific product lines as you need them. For instance, if you get the initial hardware and the software, but then later, you’d like to add another module to expand your business, you can do that. You don’t have to buy all of it at one time. Our price point is substantially less than that of our competition, and we still offer tech support and updates.

Q: It sounds like this product almost sells itself. Is that the case?
A: This product does sell itself once people know about it. In the high-end automotive market, this has become standard of the industry for independent workshops. On the German side, this is something that’s new for us, but we’re confident that we offer a better value than our competitors, so once people here at SEMA take a look, they’re going to be impressed.

Q: What’s coming up for you a little farther down the road?
A: Coming up in the future, we plan to offer performance tuning software, but right now we’re actively looking for regional distributors.

*This Sample Interview was adapted from an article that was originally published in Aftermarket Daily News, a publication of Oser Communications Group, which is not affiliated with SEMA or any other organization.

Sample Questions for Your Interview Article

Tell our readers about your company.
- What’s your main line of business?
- Where are you headquartered?
- How long have you been in business?
- What awards have you won over the year?
What would you say makes your company unique?
What are you doing this year that’s different from what you did last year?
What was the most significant event or series of events affecting your company over the past year?
Did your sales and marketing strategy in the past year provide you with the overall position you had projected?
What do you anticipate to be your greatest challenge in the year ahead?
Are you introducing any new products? If so, what distinguishes this new product from others already on the market?
Where is your current product emphasis?
What products do you see as being the hottest this year?
Compare your products and their technology against the current market?
What is the nature of your distribution?
How’s your customer service?
How do you adapt your products or services to your customers’ needs?
What are your delivery/turnaround times like? How do those compare with your competitors?
Who’s your target market?
What is your outlook for the next year?
To what do you attribute your company’s success?
Why are your products or services the best value for your customers?
How do your products or services enhance your customers’ ability to compete in the marketplace?
How do potential new customers know that they can trust you with their business?

Writing Effective Trade Show Marketing Copy

By Lorrie Baumann, Editorial Director, Oser Communications Group

Here are some quick tips for writing marketing copy that will start your sales conversation with prospective buyers even before they reach your trade show booth.

Remember whom you’re writing for! When you’re writing marketing copy to place in a trade show daily or a flyer to hand out at your booth, you’re writing for your customers, not for the general public. That means that you can use jargon or terms of art that you wouldn’t expect members of the general public to understand. However, you should also keep in mind that even your customers might not be familiar with abbreviations and acronyms that are specific to your company. Don’t assume that everyone knows what you mean when you shorten or abbreviate your company name, for instance.
But also remember that the ubiquity of the Internet means that anything you write might ultimately be seen by anyone. That means that you shouldn’t put anything in your marketing copy that could embarrass you or your company if it’s seen online.
Keep in mind that your marketing copy for your trade show exhibit should reflect your goals for the show. There are many ways to focus your article, but you should start by picking one point to focus on and sticking with that throughout your entire article.
- If you’re there to sell a specific product or to introduce a new product or product line, keep your focus on that.
- If you’re there to introduce your company to prospective customers who may not know anything about you, consider making your article a profile of one of your company leaders, either your CEO or someone who will be physically present in your booth during the trade show.
- If you’re there to remind your customers that you value your relationship with them, consider making your article a case study about how you solved a problem for one of your customers. That’ll remind your other customers that you’ve been there for them too.
Don’t forget to include a call for action. If you’re writing in connection with a trade show, that means making sure that your article includes an invitation to stop by your booth during the show as well as contact information for how you can be reached after the show.

Finally, if you’re writing an article for insertion into an Oser Communications Group trade show publication, remember that Oser Communications Group has an experienced editorial staff ready to help you out. Whether you get stuck and need a friendly suggestion about how to get started or you’d like to have someone glance over your draft and give you suggestions about how to smooth out your article’s flow, a five-minute phone call to our editorial staff might save you hours of stress. Don’t hesitate to give us a call at 520.721.1300 and ask for the editorial department.

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