Author: Oser Communications Group

How To Stand Out at a Trade Show

Written by Oser Communications Group on November 30, 2024. Posted in Trade Show.

Nothing compares to the hustle of preparing your business for that long-awaited industry trade show. The excitement in the office can be palpable as the day approaches, but don’t forget that your main job is to figure out how to differentiate your brand from hundreds of booths much like yours!

Do you know how to stand out at a trade show? How can you make your brand’s presence memorable? Since Oser Communications Group specializes in marketing trade shows and connecting brands with event resources, the team shares some insider tips below.

Trade Shows Are Hubs of Industry Activity

Trade shows present phenomenal opportunities to do several important things. Firstly, you can introduce your brand to new customers. Secondly, you can identify connections that could elevate your product quality or brand reach.

You can also use trade shows as marketing tools to promote the latest business wins and create buzz surrounding those strides. However, as countless other vendors, booths, and promoters attend, standing out is crucial.

How To Stand Out at a Trade Show You’re Working

Exhibition strategies vary. Think about your brand, what you have to offer, and what you want to accomplish during the event.

Then, work the following trade show tips into your branding strategy for the show:

Promote Your Presence Beforehand

Do you want to know how to stand out at a trade show? Begin your event promotion strategies long before the event date!

Ignite interest and spark conversation so that attendees show up. Some effective trade show marketing strategies include:

Social media
Guerilla marketing tactics
Email invites for current clients to visit the show

Ultimately, you want guaranteed visitation before your business sets up the booth.

Demonstrate Team Unity

You might already have a team uniform, but trade shows present an opportunity to juice it up a bit. Demonstrate unity with these innovative trade show ideas:

Hiring some trade show models to showcase products or services
Choosing a team member to act as a brand mascot
Including staff members with impressive knowledge under their belts to respond to questions from attendees

Think Outside the Basic Booth Box

It’s also helpful to think beyond tables, chairs, and flyers if you want to captivate passersby. Add some dimension to your setup with these creative booth design ideas:

Book central booth locations guaranteed to draw a crowd.
Use eye-catching colors, lighting effects, and props.
Treat your booth like a performance stage where staff can drum up excitement.
Utilize music to command your space’s ambiance.

Make Visits More Rewarding

What are attendees getting from you in exchange for their attention? Ideas include:

Light refreshments and beverages
Raffles for gift baskets
Small rewards like gift cards

Implement Captivating Media

Have you noticed that social media has shifted toward video? Secure your exhibition booth success with projector screens showcasing branded visual media to start attracting attendees from across the room.

Oser Communications Group Can Help You Leave Your Mark

Now that you know how to stand out at a trade show, check out these other eye-catching booth ideas from Oser Communications Group! Alternatively, call 520-721-1300 for more information and resources.

How To Hire the Perfect Trade Show Model for Your Event

Written by Oser Communications Group on November 30, 2024. Posted in Trade Show.

With the pace and excitement of a trade show environment, your business needs a surefire way to grab the audience’s attention. Many brands swear by using trade show models to work the crowds. These professional performers excel at giving your brand a bit more personality, and their presence helps with marketing trade shows, too.

Oser Communications Group knows how to hire trade show models. We have shared our insider knowledge with you below.

Understanding the Role of Trade Show Models

Trade shows combine face-to-face marketing with industry networking. So, your trade show staff must be passionate about social interactions on top of discussing showcased products or services. A great trade show or exhibition model expertly puts a winning face and knowledgeable, polished voice to enhance your brand’s presence at the event.

How To Hire Trade Show Models

Do you want to know how to hire a trade show model like a pro? It isn’t just about a pretty face or a person who looks good in your brand colors. Seek out a specific set of qualities that match your event goals – like a like-minded person who personifies what your brand stands for overall.

What Do You Want To Achieve?

Not all trade show models can do the same thing. For example:

Promotional models or brand ambassadors directly attract and interact with folks.
Booth models act as hosts or hostesses of sorts, making visitors feel welcome while informing them about your brand’s potential rewards and giveaways.
Event promotion models build hype about the event via marketing stints beforehand.
Convention models offer attendees extensive information about your brand and the services offered.

Think carefully about your goals for the event. The model’s type or skills should match those objectives.

What Agency Should You Work With?

Hiring models for trade shows and other events starts with choosing reputable model agency services. Check each agency’s reputation, model directory, and areas of expertise. Some agencies only hire promo models, while others specialize in convention experts.

Match Your Brand With a Model

Once you’ve picked a solid agency, explore their model directory. Who will best serve your purpose and reflect your brand? Why do you think this candidate works best?

Remember, it’s about more than a 100-watt smile and a graceful, welcoming personality. It’s about finding someone who matches your brand’s energy and image.

Consider the Elements Your Model Should Embody

Some of the most effective event staffing tips involve picking team members who cohesively work together. Consider hiring models for events who:

Work well with your other staff members
Have previous experience promoting similar brands, products, or events
Take a natural interest in your business

While you’ll still work one-on-one with your model to prepare them, their former professional experiences can ease the groundwork.

Oser Communications Group Can Connect You With the Perfect Event Model

Now that you know how to hire trade show models, why not explore proper trade show etiquette or how to prepare your team to interact with prospects? You can also call 520-721-1300 for promotional and event resources from Oser Communications Group.

Are Trade Shows Dying or Evolving?

Written by Oser Communications Group on October 30, 2024. Posted in Trade Show.

As a business owner, you may wonder about the best path to follow to draw attention to your products or brand. Not long ago, marketing at trade shows delivered impressive results, but is that still the case? Are trade shows dying or evolving?

Below, learn how trade shows are changing and whether businesses should still use them, as shared by Oser Communications Group’s industry professionals.

Why Trade Show Attendance Is Lower

It’s true that overall trade show attendance around the world has been slow to recover since the COVID-19 pandemic. The transition to digital platforms has touched all aspects of business and, while this accelerated during the pandemic, it continues to affect in-person trade show attendance. Businesses looking to save some money may prefer to have direct sales calls compared to attending trade shows, and some trade shows have even moved onto virtual platforms.

Businesses were able to receive many of the same benefits from these virtual networking events that they previously received from attending in person, but are trade shows dying? Not exactly.

How Trade Shows Are Evolving

In-person trade shows are not dying – they’re in an evolutionary phase. Businesses still regularly perform a trade event search because they’re still interested in in-person connections and attendance. Fortunately, you don’t have to choose one or the other.

Your business could take advantage of the digital transformation and evolution of trade exhibitions as follows:

Hybrid Trade Show Designs

Some trade shows, industry fairs, and business conventions sport a hybrid design – a healthy mixture of in-person events and virtual participation. Those who appreciate the face-to-face interactions of an in-person trade show booth can take advantage of this benefit. Others can visit the booth virtually, cutting out the hassle and expense of traveling.

Maintaining Safety Protocols

Mask usage has fallen away at most trade shows now. However, everyone still appreciates the guarantee of sanitary conditions before they agree to attend. Today’s trade shows oblige by implementing certain protocols to improve visitor safety, including:

Enhanced air circulation systems and air filtration
Fewer touch points for attendees
Limitations on the total number of attendees
Improved sanitation practices
Technology that eliminates viruses

The Evolving Trade Show Booth

In addition to your marketing, your physical trade show booth should appeal to in-person attendees. However, virtual attendees are now also in focus when you’re thinking about your design elements, such as product demonstrations and video boards. You need robust follow-up strategies that work with either type of visitor to gain the most benefit from every interaction you have at the trade show – in-person and virtual.

Learn More About Modern Trade Shows and How They Can Benefit You

Oser Communications Group is on the pulse of modern trade shows that strike a balance between trade show booth ideas, marketing setups, lead generation ideas, and successful marketing experiences. Are trade shows dying? Not when you have a trusted team to help you leverage the latest market trends and put your brand’s best foot forward.

For more information, call Oser Communications Group at (520) 721-1300 today!