Author: Oser Communications Group

Have you determined who will do what at your next trade show event? A talented and diverse trade show booth staff can secure a positive first impression for your brand. 

As a provider of trade show advertising services and resources, Oser Communications Group can guide you through the process. Read on for tips for your next trade show booth team, or contact us to discover other services.

Delegate Roles Based on Talent

Define and communicate each person’s roles and responsibilities well before you arrive at the trade show. Each person chosen for a specific role should feel comfortable performing it. 

For example, extroverts can initially greet and guide visitors to the booth before handing them off. Your introverted team members won’t make good crowd gatherers, but they may perform well at demonstrating product knowledge to individuals or small groups. 

Train Each Staff Member for Their Role

Although your chosen staff may possess natural talents in their roles, you should still provide extra training and practice to build your team’s confidence and brand knowledge. 

Each member should perform their assigned interaction seamlessly, so examine the following elements in depth during your trade show training sessions:

• Details regarding the presented products or services
• Sales scripts and other supporting conversational materials
• How company or employee certifications ensure the best outcome
• Supporting benefits like written estimates or a warranty policy

Examine Proper Trade Show Etiquette

Has each of your team members understood and internalized trade show etiquette? This etiquette demonstrates that your brand possesses the following characteristics:

• Respect for the trade show space, attendees, and other presenters
• Attention to detail 
• Professionalism in all environments
• Care for the safety and focus of others

If your trade show booth staff doesn’t adhere to basic etiquette, they reflect badly on your brand to potential customers and professional connections alike. 

Craft a Unified, Professional Image

One of the most helpful trade show tips involves polishing your staff’s image. While this effort includes physical appearance, it also includes elements such as:

• Keeping your booth free of clutter and distractions
• Ensuring a staff member stays at the booth at all times

Etiquette and predefined roles provide a great start. However, a unified, professional image sustains a productive experience.

Why Investing in Trade Show Booth Staff Ensures Success

A well-rounded staff invested in the event’s success will help your brand network effectively and increase profits. They offer an opportunity to do the following:

• Identify other authorities within your industries
• Demonstrate your brand’s extensive knowledge 
• Learn more about your target audience and what they need
• Create a positive, memorable impression on anyone who interacts with your company

Spare no expense on adequately preparing and training your chosen staff. You’ll reap the benefits in numerous business areas. 

Contact Oser Communications Group for Trade Show Resources

A talented trade show booth staff is just one of the many resources needed for a successful experience. Oser Communications Group can also offer exceptional advertising services and additional guidance like common trade show mistakes you should avoid. Contact us to learn more about our resources.

A successful trade show relies on interested people coming to your booth. The more people who find out about the trade show and your business beforehand, the greater success you will have. 

Many types of marketing will increase awareness of your company and your products, so why use influencer marketing? This post discusses some of the ways influencer marketing can help you have a successful trade show. 

To up your game even further, reach out to our experts at Oser Communications Group in Tucson, Arizona, for guidance on improving your trade show advertising strategy. Call us at 520-721-1300 to learn more.

Spread the Word With Social Media

Influencers use social media to their advantage to gain a large number of followers. They form relationships with brands where they give reviews of products or services in exchange for money or the item itself. 

If you want to increase awareness and draw people to your next trade show, start creating valuable, entertaining content. You have to post regularly in order to boost engagement and increase your follower count. You can even collaborate with influencers to increase brand awareness. 

Advertise Your Trade Show With Influencer Marketing

A successful trade show takes some planning to get an audience interested in learning about your company. One way to ensure you have people at your trade show is to work with an influencer on advertising.

An influencer can help spread the word to their thousands of followers and hype up your trade show. They can discuss your business and the products you offer.

Increase Attendance With an In-Person Appearance

If you have short- or long-term partnerships with influencers you love working with, you can incorporate in-person appearances. Once they advertise the trade show, they can increase interest even further by announcing they will be in attendance at your booth. Fans will show up to say hello, and they can take a look at your products while they’re there.

Depending on the trade show and the influencer, you can set up a panel where they talk to all of the attendees and not just those who show up at your booth. All of these are great ways to answer the question, “Why use influencer marketing?”

Continue Uploading After The Trade Show

It’s vital that you continue your digital marketing strategies after the trade show. It will help keep your business on people’s minds and increase the chances that they will attend the next trade show.

Utilize Influencer Marketing for a Successful Trade Show

You can use many different marketing strategies these days. Influencer marketing is incredibly effective right now, as influencers with huge followings advertise your business and products, motivating them to attend the trade show and buy your products or services.

When you wonder, “Why use influencer marketing to reach trade show goals?” Oser Communications Group in Tucson, Arizona, can help. Contact our team by calling 520-721-1300 or filling out our online contact form to schedule a consultation.

The main goal of a trade show is to grab the attention of potential clients and increase brand awareness. If you have a nondescript table with a few pamphlets and stickers, you aren’t going to stand out enough for anyone to stop and talk to you about your business.

A little friendly competition is a great way to engage with potential clients and get them to engage with each other. This post discusses a few trade show competition ideas to get your wheels turning. Whether you have a significant budget for audience engagement or you don’t have much to invest right now, you can explore several great ways to draw in an audience and keep them at your booth.

If you would like to elevate your trade show advertising, call Oser Communications Group in Tucson at 520-721-1300 to discuss your options before the next trade show.

1. VR Experience

Everyone loves the concept of virtual reality, but not everyone has had the opportunity to try it out. Whether you have a budget to put toward a branded VR experience or you just want to draw people in with a game of Beat Saber, setting up a virtual reality station will make your booth stand out from the crowd. As word gets around that you’re offering a virtual reality experience, more and more people will flock to your booth.

2. Sports Simulator

Think about the demographic of the trade show while you’re choosing activities for audience engagement. Trade shows often fall on Sundays, which means the people there are probably missing out on their favorite sports game in order to attend. 

Scratch their competitive itch by offering a round at the batting cages or on the court through a sports simulator. Not only will the person playing have a great time, but a sports simulator will attract attention like nothing else.

3. Trivia Contest

People love to show off how smart they are. Set up an eye-catching trivia question using a whiteboard or some other visible surface. Once you draw them in, you can keep their attention with a few more questions, weaving in information about your company along the way. Before they know it, they’ll be hooked.

4. Spin-To-Win

A spin-to-win is one of the most classic trade show competition ideas. It lets us all live out our game show contestant dreams and take home a little prize. Everyone is a winner, which makes for a fun trade show.

Give them some branded company swag and a brochure along with their prize, and increase awareness while you have a great time.

Make Your Next Trade Show Memorable

A successful trade show is more than just attracting visitors to your table. You want to create a welcoming environment that makes them want to learn more about your company using creative trade show competition ideas.

Oser Communications Group in Tucson, Arizona, provides tips on trade show effectiveness to help you make the most of your time on the trade show circuit. If you want to increase your ROI, contact our team by filling out our online contact form or calling 520-721-1300.