Author: Oser Communications Group

Although participating in a trade show is a fantastic way to grow your business and meet potential clients, it can quickly get expensive. Creating a detailed trade show budget beforehand ensures you’ll have enough money to cover the details, from the booth to staffing and everything in between.

So, what’s the best way to create an efficient budget for your brand’s next trade show appearance? Below, Oser Communications Group discusses a few tips to make the budgeting process simple and stress-free. As one of the nation’s most trusted trade show advertising agencies over the past 50 years, the team can also help make your next trade show count, so get in touch!

Top Tips for a Top-Tier Trade Show Budget

Savvy business owners examine and incorporate multiple factors into the company’s trade show budget, but the top cost factors include the following:

• Booth space
• Staff lodging and travel
• Show services
• Exhibit design
• Shipping
• Graphics and booth design
• Staffing overtime
• Miscellaneous services

A first-class budget will cover the cost of these trade show elements while prioritizing quality. So, try the tips below to develop a budget that’s a perfect fit:

#1 Consider the Booth’s Portion of the Total Budget

Without a doubt, your business’s exhibit space will be the most expensive item on the budget. It’s the hub for your promotions and marketing on the day, and it needs to be amazing!

A good rule of thumb is to factor in your booth space at 35% of your entire budget for the trade show. The amount ensures you have plenty of money for reservations and an ideal position for visibility on the trade show floor. You can then distribute the remainder of your funds to lodging, show services, and other features you want to include.

#2 Set Your Total Budget Around Three Times the Booth’s Cost

Trade show experts recommend setting your total budget around three times higher than your booth’s reservation expense. It’s an industry standard and gives up-and-coming companies a firm starting point for a budget discussion. However, there’s no rule against getting creative once you know what you’re doing.

#3 Funnel More Money Into Factors That Help You Achieve Your Goals

Top-notch companies always set goals to achieve during a trade show. Some prioritize finding new customers, while others want to draw attention to upcoming products or showcase their brands further afield. Whatever the goal, you should align any extra expenses toward those elements that can help your company achieve its trade show objectives. 

Do you want more eyes on your products or services? Spend a bit more on advertising, booth design, giveaways, and networking tactics that will bring what you’re offering to the forefront.

Contact Oser Communications Group for Professional Trade Show Advertising Services Today!

If you want to make your next show a success without surpassing your trade show budget, why not contact Oser Communications Group? The team can develop effective pre-trade show marketing strategies to drive customers to your booth and much more. Call Oser Communications Group at (520) 721-1300 to see what we can do for you today!

Following up with your audience after a trade show is a fantastic way to network with potential clients while your brand is still fresh in their minds. It also gives you a chance to obtain important information to incorporate into your next show for even better results. Still, creating a top-notch trade show follow-up email isn’t always easy. 

Don’t worry; Oser Communications Group has put together this short guide so that anyone can write a first-class follow-up email. If you need an experienced trade show advertising and publications crew, be sure to give Oser Communications Group a call.

Three Tips for Writing a Trade Show Follow-Up Email

Why master an elegant and engaging trade show follow-up email? Firstly, it can help your company secure potential leads while making a terrific impression on new clients. It also presents your organization in a positive light and makes people feel appreciated.

If you’re trying to build trust so potential customers will purchase your products or services, getting these emails right is crucial. So, here are three tips for a fantastic trade show follow-up email:

#1 Personalize Emails To Heighten The Experience

Personalizing follow-up emails makes clients feel like you care about their experience and don’t just send generic, low-effort emails to every trade show attendee. Sometimes, just adding a name to the subject line and information about the event they attended can drastically affect the response rate.

#2 Never Send the Follow-Up Email Too Early If You Want to Stand Out

Nailing the email timing is essential for follow-up messages that hit the mark. Sending a follow-up email too early can make it feel like an unimportant automatic email. It also increases the chances of the email getting lost among messages from other companies that attend the same event. 

Stick to the following for more effective emails:

• Never send emails on a weekend.
• Wait two days before sending a follow-up message.
• Don’t send the email late at night or more than two weeks after the event.

#3 Always Include a Call-to-Action (CTA) So People Know How To Respond

A call-to-action is a short sentence at the end of an email. It encourages the reader to perform a task, such as “Give us a call” or “Reach out for more information.” Hopefully, your email’s CTA will push potential customers to contact your company and utilize your services or products. 

However, even if they don’t purchase from you, a well-crafted CTA may increase the email’s response rate, generate more leads, or provide ideas for how to connect better with potential customers.

Contact Oser Communications Group for Exceptional Trade Show Advertising and Marketing Services

Do you want to improve your trade show presence and highlight your company at the next event? Oser Communications Group can help whether you need ideas, marketing campaigns, or surefire ways to qualify leads at a trade show. Why not ask our talented communications experts for help with creating an exquisite trade show follow-up email?

Give Oser Communications Group a call at (520) 721-1300 today!

No matter your business’s niche, participating in trade shows can be invaluable in reaching potential customers and vendors to grow your enterprise. However, you could fail to make an impression if you aren’t on top of the trade show trends during these exhibitions. Trade shows evolve, so it is always a good idea to stand out by staying abreast of what’s working for your industry right now.

As a leading provider of trade show advertising services, Oser Communications Group has more than five decades of experience in cultivating the perfect marketing strategy to accommodate our clients’ business goals. Why not reach out to us for your next big industry event after reviewing these 2023 trends?

Invest in Technology

One of the most prominent trends on the trade show scene this year will be leveraging advanced technology to create memorable immersive experiences. Experimental showcases give exhibitors and attendees new experiences that activate the senses to make an impression. For example, technology like virtual reality and augmented reality video displays can connect with audiences in a new way and create unique experiences. 

Networking will also be substantially easier when people actively participate in your trade show exhibition with immersive technology that other companies might overlook.

Consider Hybrid Events

It’s no secret that the trade show industry worldwide took a hit during the COVID-19 pandemic, with fewer events and even fewer attendees. Though show organizers have reinstated live trade shows, numbers are still sluggish.

Some businesses are getting around this problem by preserving their business’s relevancy and creating hybrid events that mix live shows with virtual attendance. With this trend, you can get your company back onto the trade show scene to engage with attendees in person while taking full advantage of social media to maximize your brand’s reach.

Choose Quality Over Quantity

Since the attendance numbers for live events are still recovering, focusing on presenting at the right trade shows beats attending all events. Choose a small number of quality leads. That way, you don’t have to worry about a massive exhibition for a trade show that might waste your time

Embrace Sustainability

Sustainability is another top trend for trade shows this year, which is fueling virtual events. With virtual shows, people don’t have to travel, saving fuel consumption for transportation and reducing their carbon footprint. Organizers also waste fewer materials for those guests who don’t show up. 

Online events are far more environmentally friendly than typical in-person trade shows. However, other ways to embrace sustainability for your company’s trade show event include turning to recycled plastics, natural materials, and other sustainable items. Swap printed brochures for digital copies to reduce paper waste, and you might have a winning formula.

Contact Oser Communications Group Today

If you want to embrace this year’s trade show trends, Oser Communications Group can help you avoid common trade show mistakes and lend their expertise in trade journals, periodicals, and trade show dailies. We serve everyone from Fortune 500 companies to small businesses who wish to put their services and products in front of the right audiences.

So, call Oser Communications Group at (520) 721-1300 today!