Author: Oser Communications Group

Just one successful trade show could take your business to the next level while putting your brand in front of countless potential customers. That’s why it’s essential to understand and utilize these platforms with efficient trade show strategies, whether you’re boosting an up-and-coming enterprise or distinguishing an established brand in today’s competitive marketplace. 

To help you enjoy the best trade show results possible, Oser Communications Group has put together a few helpful tips that can make your next event a success. As one of the nation’s leading trade show advertising companies, they can also help you improve your number of leads and advance your company when you’re ready to move forward.

#1 Optimize Your Booth for The Trade Show Results You Want

The right trade shows will allow your business to connect with potential customers and show off the brand to put more eyes on your products or services. However, with so many rivals, gaining the attention of trade show attendees isn’t always easy once the action kicks off. That’s why having a high-quality booth to emphasize your merchandise is so vital for a sales team. 

A great booth draws more attendees to your booth and products or services, helping you generate qualified leads and generating a buzz around your business. Develop a captivating and creative booth design with your products at the forefront. Performing demonstrations and giving out freebies will also help your booth stand out while improving trade show participation.

#2 Create a Pre-Show Strategy To Run Things Smoothly So That You Can Focus

Developing a first-class pre-show strategy is just as important as showing off your products and services. A pre-set strategy will organize your time and help you put effort into tasks that really matter as you prepare for various situations, good and bad. For example, you might want to try and schedule things beforehand, setting a specific time frame for each meeting or demonstration that will take place throughout the trade show.

A schedule also makes it easier to prepare your marketing team and get customers excited about a timeline for your booth’s activities.

#3 Promote Your Booth Ahead of Time To Get People Excited About What You’re Offering

Advertising your trade show booth will attract attention from attendees and potential business partners before the show starts. It gives you a headstart, so use some of the marketing strategies below to help you generate an audience beforehand:

• Promote your brand on social medial
• Use influencer marketing 
• Request interviews from media companies
• Leverage giveaways

Leads generated before a trade show are just as beneficial, so this isn’t a wasted effort.

Contact Oser Communications Group For Professional Trade Show Advertising and More!

Understanding efficient trade show and marketing strategies could improve your company’s performance and reach. But if you want to enhance your trade show results without spending a small fortune, a team like Oser Communications Group could help improve your trade show effectiveness. We take the stress out of measuring trade show ROI and help you develop exceptional strategies for top-quality results.

So, give Oser Communications Group a call at (520) 721-1300 today!

When you want to launch a new product, there’s no better time to do so than a trade show. Trade shows offer a wonderful opportunity to promote your item to both customers and vendors. However, in order to enjoy a successful product launch, you need to take the right steps.

Oser Communications Group specializes in trade show advertising. We can answer your questions and make your marketing campaign the best it can be. Call us at (520) 721-1300 today and read this guide about launching a new product at a trade show.

Select Appropriate Trade Shows

The right trade show makes all the difference. You’ll want to select trade shows with the right target demographic. Consider your business’ audience when selecting a trade show.

Select a trade show related to your specific industry and conduct research about its typical attendees. Remember to consider what type of product you’re releasing as well.

Tailor Your Booth Design

If you’re launching a new product, you should tailor your booth setup to promote your product. An entirely new booth setup might be out of the question. However, there are easy and affordable ways for you and your staff to update your display.

Create a special space that features your new product. Add lighting and other display pieces to help draw attention to the product. Use a design that’s eye-catching yet not too over the top.

Consider adding space for product demonstrations. Product demonstrations engage potential customers and help them learn about your product in a fun and informative way.

Design a Pre-show Marketing Plan

Design a pre-launch marketing plan to attract potential customers. Incorporate multiple means of communication, focusing on social media and emailing, in particular. Social media platforms such as LinkedIn, Facebook, and Twitter give you access to thousands of potential customers.

Create a posting schedule for social media at least three months before your product launch. Use this time to start sending out emails to both past customers and new leads that you’ve discovered. Gradually build momentum as the big day approaches.

Work with writers to create a press release for your new product that you can send to news agencies. A press release for the day of the trade show can also help.

Train Your Staff

Your employees should be familiar with your product. Give them concise, relevant information about the item for them to share with trade show attendees who visit the booth. It’s best to provide a blend of technical and general information in a format that’s easy to understand.

You probably want to perform product demonstrations yourself. However, it never hurts to select an employee who can perform demonstrations in the event that you’re unable to do so.

Learn More About the Product Launch Process

Here at Oser Communications Group, we specialize in helping businesses navigate trade show environments. Learn more about trade show freebies and other tricks you can use when launching a new product by calling (520) 721-1300. We’re ready to assist you.

Trade shows present a wonderful opportunity for networking. Boosting your business profile at these incredible events requires a plan, however. Learn the right tips for pre-trade show marketing from Oser Communications Group, Tucson’s trade show advertising experts.

Our experts specialize in trade show marketing tactics. Please call us at (521) 721-1300 to learn more about our services. Then, read this guide to learn how to enjoy a successful trade show event.

Plan With Your Sales Team

Your sales team can guarantee an excellent trade show. Think about it: how many customers do your salespeople interact with on a daily basis? Have your team mention the trade show during each call and try to get solid commitments from as many clients as possible. 

Consider offering incentives to encourage visitors. A 15% discount for trade show attendees who purchase your services at the trade show itself can lead to increased booth traffic.

Adopt a Varied Marketing Strategy

Email marketing shines as the gold standard for promoting your business. Fast and effective, a few well-timed emails can provide an outsized effect. Include details about your product or service, along with information pertaining to the trade show, such as booth number, location, and special promotional deals.

Remember to include follow-up emails. Use an automated mailing service to handle your web traffic, as it takes the stress out of keeping in touch with your audience. 

However, email works best alongside other marketing media. Consider mailing physical invitations to your customers and vendors. Write a newsletter that keeps your network up-to-date about your company’s operations and mentions the upcoming event.

Use Social Media and a Website

Social media marketing is a must for modern companies. Facebook, Twitter, and LinkedIn, among others, are excellent for reaching customers and vendors. Post consistent, engaging content on a regular schedule in the months and weeks leading up to the event.

Mention your company’s deals and promotional materials and interact with your followers. Once the event starts, switch your programming to coverage of each day’s happenings, and keep up the momentum!

Pre-Show Marketing Tools

Trade show sponsors typically offer pre-trade show marketing ideas and tools for you to use. For example, they can provide you with a list of attendees that you can incorporate into your marketing strategy. The sponsor might also give you unique insights as to how to optimize your booth’s performance.

Time Your Marketing

As stated, a sustained, consistent approach to marketing works best. However, how do you time your marketing?

It’s best to start advertising for an event six months ahead of time. If it’s a smaller show, you may want to start advertising closer to the date: two or three months ahead of time. Gradually ramp up the scale of operations as the date draws closer.

Learn More About Trade Show Marketing

Oser Communications Group can help you optimize your pre-trade show marketing. We can help you avoid common trade show mistakes. Call us today at (521) 721-1300 to work with trade show advertising professionals you can trust.