Author: Oser Communications Group

VR has taken the world by storm thanks to its impressive ability to render immersive and engaging real-time experiences. VR tech has found an interesting niche in trade shows and has only become more widespread as the technology has gotten cheaper. Virtual reality environments are a powerful medium for advertising. With that in mind, let’s talk about some virtual reality booth ideas for your next trade show.

Contact Oser Communications Group today to discuss our trade show advertising services!

Show Off Wares

One of the best uses of VR is to show off or demonstrate your products. For instance, Volvo hosted a test drive virtual reality experience that showed off the look and feel of driving their latest SUV model. You can use interactive experiences like this to onboard people to your products and convince them to ask for more information. 

Tell Stories

VR is also a powerful technology for telling stories that encapsulate your brand and messaging. The capacity for VR tools to create an alternate virtual environment means you can take booth visitors on a customer journey or teach them about your company’s social impacts. The immersive nature of VR and sensory booths can make brand storytelling more visceral and personal, leaving attendees with a memorable experience. 

Product “Demonstrations”

You can also design a VR product “demonstration” to show visitors what using your products is like or illustrate their pain points. For example, some tool companies have started creating VR apps that simulate what it’s like to use their tools. These kinds of demonstrations are great because you can sell an experience without the actual product hardware. 

Tips for Designing Interactive Experiences

It is essential to appropriately tailor your VR experience to your intended market. VR is merely the medium for your message, not the message itself. Don’t use a VR experience simply for the novelty; the VR element should be a crucial part of how you showcase your brand. Below are some tips on how to craft an engaging virtual reality booth. 

• Keep things short. Overly long VR stints can bore visitors. Ideally, you want to move through your line of booth visitors quickly and turn them into qualified leads. Keep the interactive exhibit to less than three minutes. 
• Don’t overcomplicate it. Not everyone is a gamer and is used to VR. Make sure you provide instructions, so visitors know exactly what they have to do. Guidance can be via text or voice narration—whichever fits the virtual environment better. 
• Make a comfortable environment. Ensure your virtual reality booth environment is suitable for the VR experience. For example, the Volvo VR experience we mentioned earlier would be best when the participant is sitting down. Adjustable headsets and motion controls can help people avoid motion sickness. 

Trade Show Advertising and Marketing

Oser Communications Group is your number-one choice for trade show advertising and marketing. Call us today at (520) 721-1300 to schedule a consultation or to learn more about the best booth location at trade shows. 

Trade shows are one of the best venues for small businesses to show off their products and services and network with like-minded individuals. Part of a successful trade show is having an engaging booth that attracts visitor attention. One effective method to draw attention to your trade show booth is live arts.

Below, our team at Oser Communications Group explores the benefits of live arts for tradeshows. 

Contact us today to speak about trade show advertising by Oser Communications Group!

Why Use Live Arts?

The main reason to use live arts at a trade show is to make your booth more memorable. Live art setups can provide a live demonstration of your products and services, giving trade show attendees a favorable first impression of your brand.  

Think about any trade shows you’ve been to recently and which booths captured your attention. Chances are they incorporated some kind of live arts to distinguish themselves from the competition. This kind of audience in the community is great for networking at trade shows and helps people remember your company.

Live Arts Ideas for Trade Shows

Below are some simple yet effective ideas for live arts at your next trade show appearance. 

Product Demonstrations

Product demonstrations are always a good idea, as attendees want to see tangible products and services. Live demonstrations can draw a crowd, as people will want to see what is going on. Moreover, attendees are more likely to remember companies when they see actual products and services, not just promotional materials and infographics. 

Moving Props

Moving props are another good live arts exhibition because they give attendees an active way to interact with your brand. For example, a larger-than-life computer could be a cute idea for a software company or a rotating globe for a cellular company with worldwide networks. The point of these kinds of props is to catch attendees’ attention with motion. 

Putting on a Show

Trade shows are supposed to be SHOWS, so don’t be afraid to put on a performance. You don’t need to have professional dancers at your booth, but something like a live classical music performance with original songs would go down well with the arts community.

The only limitation for trade shows is your imagination. The more creative you are with art music avenues, the more likely attendees will notice your booth. 

Costumes and Decorations

The people manning your booth can also be part of the live arts exhibit. Human decoration concepts can mesh with your brand, such as costumes, outfits, and headwear. Finding original decoration ideas makes your booth stand out from others and provides a level of interactivity to your exhibits. 

Trade Show Advertising

Our Oser Communications Group team prides itself on its diverse clientele and effective trade show advertisements. We have worked with clients from Fortune 500 companies and small businesses, so we know what makes an effective advertising message. Contact us online or call today at (520) 721-1300 to discuss trade show booth ideas!

Your efforts at trade show advertising stand a better chance of success if you can establish measurable trade show goals and define the relationship between those goals and specific components of your marketing strategy. Setting goals for trade show marketing is an iterative and adaptive process that requires preparation beforehand and diligent monitoring of trade show outreach activities and their effects on your business.

Step #1: Assess Your Business Needs

Your trade show marketing will lack a coherent core unless you can articulate how the trade show serves the needs of your business. What outcome do you hope to achieve? Create a current list of business priorities, including:

• Increasing market share
• Reaching specific target audiences
• Promoting brand awareness
• Developing specific B2B contacts
• Gaining insight into consumer needs and desires  

Step #2: Research the Trade Show

A statement of trade show goals needs to be more than a wish list. The desired outcomes for your marketing efforts must be reasonable in light of the opportunities that the specific trade show offers. Outline the activities, interactions, and events that your business could conduct or participate in during and around the trade show,

Step #3: Determine How the Trade Show Can Meet Your Needs

Once you can quantify what the trade show offers, create a narrative that links your trade show activity to specific trade show objectives.

Step #4:  Set the Metrics for Success

Quantify the benchmarks for success for each link between an activity and a goal. For example, you could establish a goal of meeting X number of potential institutional customers during the trade show, laying the groundwork for Y number of leads and eventually yielding Z dollars in increased revenue. 

As you plan your trade show itinerary, be mindful of your trade show budget and the anticipated return on investment for every activity. You should be able to calculate the expected value of a successful trade show campaign. If some benefits of trade shows might not be tangible or measurable, explore measurable proxy variables or conduct surveys.

Step #5: Plan Your Follow-Through

Once you have implemented your trade show marketing campaign, you can determine which activities were successes and which did not meet expectations. Based on the measurable outcomes, you can answer the following questions:

• If a marketing effort exceeded expectations for a particular metric, what are you doing to capitalize on your success?
• If a marketing effort did not achieve its goal, why did it not succeed? 
• How will you change your approach for future trade shows?
• If a marketing effort fell short, can you address the shortcomings after the fact?

Plan Your Next Trade Show Advertising Campaign with Oser Communications Group

Oser Communications Group has the expertise and practical skills to help you discover how to prepare for a trade show and use the trade show environment to achieve your marketing goals. Call Oser Communications Group at (520) 721-1300 to discuss how we can help your business achieve your trade show goals.