Author: Oser Communications Group

Are Trade Shows Worth It for Businesses?

Written by Oser Communications Group on October 30, 2024. Posted in Trade Show.

As a business owner or marketing professional, you may wonder about the best way to reach customers. Granted, a marketing trade show can give you significant advantages in connecting with potential clients, but are trade shows worth it overall?

Learn more about how using trade shows might enhance your business or brand’s visibility in this post.

The Primary Benefits of Attending Trade Shows for Businesses Make Them a Good Investment

Figuring out whether trade shows are worth it for businesses to attend isn’t all about numbers. Let’s look at the benefits trade shows can provide.

Introducing Your Brand

Do you have a new product or idea? Introducing it at a trade show can provide a strong ROI (return on investment) since you’ll be showing off the product to people who already have an interest in what you’re doing. Trade show visitors are more open to learning about you.

Taking Advantage of Networking Opportunities

You may find other businesses at the trade show that provide beneficial services or products for your own venture. Networking with like-minded entrepreneurs could spark ideas or open new opportunities in related market niches.

Performing Market Research

When you attend an industry-specific trade show, you’ll always learn what others are doing better than you. It’s invaluable market research to inform your long-term business strategy and an updated competitor analysis. You may even learn that a business you thought was a major competitor is moving in a new direction.

How You Can Enhance Your Trade Show Experience

Are trade shows worth it? One primary reason they are worth it for your business is brand exposure. When more people know who you are and what you offer, more people can find you and purchase from you. To make your trade show experience worth it, though, you need to draw visitors to the booth and collect information through things like:

Setup interactive elements: Video boards and live demonstrations can draw attention to your trade show booth, convincing visitors they want to see what you’re doing.
Provide free stuff: If you have giveaways for visitors who come to your trade show booth, you’ll increase your chances of connecting with potential customers.
Gather contact information: If more people visit your booth, you can ask them for contact information to create lead generation. You can then follow up after the trade show to offer your services or answer additional questions.
Design well: Your trade show booth’s design encourages people to visit or skip your stand. Ideally, you want something that stands out by highlighting your brand’s best features.

Oser Communications Group Enhances Business’s Trade Show Results

Are trade shows worth it? Are you wondering about that because you aren’t receiving the results you want to see and want to boost your trade show presence? Oser Communications Group can help you maximize the impact of your trade show booth with a winning trade show strategy you’ll love.

To learn more about the ways we can help you maximize your trade show booth design, call Oser Communications Group today at (520) 721-1300!

What Booth Size Do You Need for a Trade Show?

Written by Oser Communications Group on September 30, 2024. Posted in Trade Show.

Maybe you’re dreaming of having the biggest, fanciest booth at your next trade show — but is that really the best choice for your business? Perhaps you’d be better off with a smaller, cozier exhibit. As the saying goes, it’s not the size that matters, but what you do with it.

In this guide, Oser Communications Group, an expert at marketing trade shows, discusses trade show booth sizes and how to choose the right exhibition footprint for your brand.

Common Trade Show Booth Dimensions

There are quite a few booth dimensions to choose from at trade shows, from small displays tucked away in corners to large island booths that sit center-stage. Let’s go over some of the most common dimensions you can pick from.

10×10: This is the standard booth size, and the smallest. This size is ideal for small businesses that are just getting their start.
10×20: These booths offer twice the size of a 10×10 booth. A good pick if you need a bit of extra wiggle room for products and guests.
20×20: These booths provide 400 square feet of space and are an excellent option for medium to large businesses. They usually get prime real estate on the trade show floor.
20×30: Need a little more space for your items and displays? A 20×30 booth could be the perfect fit.
20×40: A true whopper of a booth, fantastic for interactive demonstrations, meetings, and large product displays.

Exhibition Space Options

In addition to trade show booth sizes, you’ll also have to consider the style of booth you want. There are three types: inline, corner, peninsula, and island.

Inline booths have the smallest exhibit footprint and are the most common option. They’re called “inline” because they’re usually situated in a line next to other booths. They typically have a back wall and one front entrance.

Corner booths are great for driving foot traffic. They’re about the same size as inline booths but have two entrances instead of one.

Peninsula booth sizes typically start at 20×20. These booths are surrounded by aisles and open on three sides.

Island booths also start at 20×20. They’re open on all sides, allowing for heavy traffic flow in and out of the booth.

Read more about booth types and regulations here.

Which Display Area Should You Choose?

Here’s what to consider when choosing your booth size:

What’s your budget? Smaller booths, naturally, are more affordable than larger ones.
How many team members will the booth need to accommodate? You’ll need about 40 square feet for each team member.
How many products do you want to display? If it’s just a few, an inline or a corner booth might be a good fit. Stick with an island or a peninsula booth for lots of products or large, bulky items.

Need Help Choosing a Stand Size for Your Rental Space?

Both booth location and size matter when it comes to the success of your trade show. If you’d like to learn more about trade show booth sizes, contact Oser Communications Group at (520) 721-1300.

How To Effectively Design a Conference Booth

Written by Oser Communications Group on September 30, 2024. Posted in Trade Show.

Are you in the midst of prepping for your next big trade show? This is your chance to showcase your business and tell your brand’s story, so you naturally want everything to go 100% perfectly. To achieve that, you’ll need effective conference booth design.

In this guide, discover tips for marketing a trade show with a beautifully designed exhibit that draws crowds and converts guests into buyers.

Aim for an Easy-To-Navigate Layout

You may be tempted to pack your booth with products and displays, but too much clutter can cause confusion, making it tough for guests to navigate the space. To avoid disarray, lay out a clear path for guests to take through your exhibit.

You’ll need a clear entry and exit point, as well as obvious paths through the exhibit. To direct guests, consider putting up portable walls or blocking off areas with tables.

Choose Eye-Catching Colors for Your Stand

Did you know that your choice of colors can set the mood for your booth at trade shows? Colors such as white, green, and navy are soothing and professional-looking, while orange, yellow, and red stir excitement and energy in your guests.

Choose three to five colors to use for your conference booth design. You’ll want one main color, a couple of contrasting colors, and a few accent colors to add visual appeal.

Add High-Quality Images

Blurry, pixelated, and stretched-out images can make your brand seem unprofessional. Sharp and high-resolution images, on the other hand, scream quality. You want booth visitors to look at your images and say, “This is the business I want to work with.”

If you don’t own professional photo equipment or aren’t skilled with photography, consider hiring a graphic designer to handle your booth’s imagery. It’s an investment that’s sure to pay off in spades.

Use Your Kiosk To Tell a Story

Every brand has a story behind it, and your conference booth is the perfect place to tell yours. Choose displays and handouts that answer questions such as:

How did your business start, and how did it get to where it is today?
Why should guests choose and trust your brand?
What makes your products better than your competitor’s?

Employ Consistent Branding

You want guests to remember your business, and using consistent branding throughout your pavilion is the way to do that. Sprinkle items with your company’s logo liberally throughout the booth. Freebies marked with your logo, such as t-shirts and pens, are real crowd-pleasers. Plus, guests will think of your business whenever they use their goodies.

Partner With Us for More Trade Show Booth Design Tips

Want to learn more about effective colors for your booth or how to showcase your business at trade shows? Oser Communications Group has been a leader in the trade show space for more than five decades, so you can trust us to help you make your next conference a success.

To learn more about conference booth design, contact us online or call (520) 721-1300.