Author: Oser Communications Group

trade show booth ideas for small budgets

4 Creative Booth Ideas for a Small Budget Trade Show

Written by Oser Communications Group on August 30, 2024. Posted in Trade Show.

Trade show marketing is the key to success whether you go to one show each year or several each month. Have a solid plan for your booth design to create a strong branding presence and attract many future customers. It doesn’t have to be expensive; there are many trade show booth ideas for small budgets that will have a large impact.

Oser Communications Group helps small and large businesses advertise to build their brands. Below, we’ve got four trade show ideas that will help you save money without missing out on potential sales.

Reuse Supplies

Purchasing furniture and decor to make your booth visually appealing adds up quickly and might deter you from going to trade shows. But, with careful planning, you can save money when you reuse items or find cheaper means to buy them.

To save money, consider:

Reusing tables, tablecloths, banners, and other supplies from the last event
Calling the expo coordinators to find out if they provide a tablecloth
Renting furniture for your booth if you only go to a few events each year

Choose Cost-Effective Options

Depending on the event, it may be customary to give out free items or hold raffles. It’s a genius way to attract people to your booth and help them remember your company, but getting the supplies can be expensive.

Try these trade show booth ideas for small budgets to help you cut costs:

Purchase lightweight items so they’re easier to ship.
Opt for a minimalist design or DIY displays for your booth.
Choose budget-friendly items to give away, like pencils, magnets, or webcam covers.
Buy items in bulk to receive discounts.

Display Your Creativity

When you don’t have the funds or resources to pour into your booth, use creativity to make it more interesting:

Use custom backdrops to brighten up your kiosk space with color and make your brand visible.
Use lightweight tabletop displays to switch out periodically to keep the design fresh.
Coordinate your outfit and kiosk decor with your branding colors to keep everything on theme and easily recognizable.
Entice people to interact with your booth with inflatable furniture or simple games you can reuse at every trade show.

Get People Excited

Take the time to learn the event preferences of the audience at the trade show so you can buy items people will want to take and keep. They won’t remember your brand if you give them a drink koozie they won’t use daily or a flyer they throw away at the door.

Try the following:

Try using beach-friendly items on the coast and student-friendly items on campuses.
If the city or state has a lot of pride, incorporate their colors into your booth.

Contact Us for Advertising Opportunities

If you need help deciding on trade show flooring and display ideas, contact Oser Communications Group today. We’ll discuss your event and branding goals to help you find the right trade show booth ideas for small budgets. Call us today at (520) 721-1300.

Using Banner Stands in a Trade Show to Increase Brand Visibility

Written by Oser Communications Group on August 30, 2024. Posted in Trade Show.

You only have so much time at a trade show to make a lasting impression. Whether you’re selling products or a service, you need to use trade show marketing effectively to make sales and find returning customers or loyal clients. Using banner stands at trade shows is an excellent way to grab attention and increase sales.

For over 50 years, Oser Communications Group has helped businesses of all sizes find success with trade show advertising. Keep reading to learn more about how to use banner stands in a trade show to increase brand visibility at your events.

Put Thought Into the Design

Design plays a big role in branding. You may not even realize how colors, patterns, and images subconsciously affect people. If nobody stops to look at your marketing materials, it may be too dull or so busy that it’s overwhelming.

When designing banner stands for trade shows, keep these things in mind:

Designs and graphics should be attractive and attention-grabbing.
Heavy text looks best on a solid background.
Simplicity is usually best, such as your brand name and logo on a bright background.

Consider the Location

Where you put your banner stands will greatly affect their impact. Try to place your banner near doorways and walkways when able so you can make your brand known first thing.

Avoid placing your banners in spaces where they mix into the background. If you have shelves full of brightly-colored products, placing the banner between the shelves will detract from the banner’s message and cause people to overlook it.

Use Banners for Physical Interest

You can use banners to enhance your trade show kiosk. If you’re selling a digital product, try combining stands with shelves and desks to create a more visually appealing space for users to use the computer. Use large portable banners as dividers to make the most of your advertising space.

If a trade show gives you an unusually large amount of space to work in, consider using several sizes of banners to create visual interest.

Make Banners Interactive

Interactive display stands allow people to engage with your brand before they even obtain your product or use your service. Incorporate QR codes or social media links in your banner or use digital screens with various images in rotation to keep the advertisements fresh and your audience engaged. Touch screens in lieu of banner stands in trade shows is a great modern way to get people interacting with your brand, and it will help them remember you better after seeing so many businesses at the trade show.

Call Us for Trade Show Advertising

Use banner stands for your trade show strategy to draw people into your kiosk and increase sales. It’s surprising how many new customers and clients the right portable banner will get you.

Call Oser Communications Group in Tucson, AZ, when you need more marketing visibility. We produce trade show publications for businesses to advertise with to increase brand awareness. Call us today at (520) 721-1300 to learn more.

Trade Show Registration Guide for First Timers

Written by Oser Communications Group on July 30, 2024. Posted in Trade Show.

If this is your first time doing a trade show, you will have to deal with trade show registration. Registering your trade show is the time when you get all your ducks in a row and make sure your show is ready to perform. With that in mind, this article will cover the main things you need to know about your first trade show registration process.

Trade Show Registration Guide

Registering for trade shows can be complicated as there are several things you have to keep in mind. Proper planning is the key to a smooth and successful trade show experience. This guide will help you get a handle on your first trade show registration.

1. Research Traffic Patterns

Nabbing the right booth location can have a significant impact on your trade show success. If your booth is in an easily accessible location, it will get much more traffic than if it is at the back of the room, behind other booths.

If possible, try to find a map of the physical layout of the event space and where people will be moving the most. Finding a booth that is near major foot traffic thoroughfares will improve visibility and make it easier for people to find your booth.

2. Read the Contract

Make sure you understand the fine print of your event contract. The event contract will contain crucial details, such as the event registration cost, event rules, booth assignment methods, and times for setup and move-outs. The contract should also cover the event’s policies pertaining to cancellations, item restrictions, and storage options.

3. Apply for the Space

The best way to get a desirable space at a trade show is to register early to avoid delays. The longer you wait, the fewer good spots will be left. Most events nowadays have an online registration form where you will provide your business registration information, product information, booth details, and booth space requirements. Make sure you fill this form out as accurately and in as much detail as possible so you don’t have any errors or difficulties when the day comes. You will also have to provide payment when you register your booth.

4. Get To Know Your Exhibition Kit

The exhibition manual will contain all the information you need about what to do when the trade show day arrives. It will contain all information about moving your booth in, delivery schedules, and storage options. Trade shows have to accommodate potentially hundreds of visitors and there might be limited time to make your deliveries, so make sure you plan accordingly.

Your No. 1 Source for Trade Show Advertising

Whether you need a way to get qualifying leads or you want more tips on trade show registration, Oser Communications Group is here to assist. Give us a call today at (520) 721-1300 or send us a message online to schedule a consultation and strategy session!