Author: Oser Communications Group

How To Hire the Perfect Trade Show Model for Your Event

Written by Oser Communications Group on November 30, 2024. Posted in Trade Show.

With the pace and excitement of a trade show environment, your business needs a surefire way to grab the audience’s attention. Many brands swear by using trade show models to work the crowds. These professional performers excel at giving your brand a bit more personality, and their presence helps with marketing trade shows, too.

Oser Communications Group knows how to hire trade show models. We have shared our insider knowledge with you below.

Understanding the Role of Trade Show Models

Trade shows combine face-to-face marketing with industry networking. So, your trade show staff must be passionate about social interactions on top of discussing showcased products or services. A great trade show or exhibition model expertly puts a winning face and knowledgeable, polished voice to enhance your brand’s presence at the event.

How To Hire Trade Show Models

Do you want to know how to hire a trade show model like a pro? It isn’t just about a pretty face or a person who looks good in your brand colors. Seek out a specific set of qualities that match your event goals – like a like-minded person who personifies what your brand stands for overall.

What Do You Want To Achieve?

Not all trade show models can do the same thing. For example:

Promotional models or brand ambassadors directly attract and interact with folks.
Booth models act as hosts or hostesses of sorts, making visitors feel welcome while informing them about your brand’s potential rewards and giveaways.
Event promotion models build hype about the event via marketing stints beforehand.
Convention models offer attendees extensive information about your brand and the services offered.

Think carefully about your goals for the event. The model’s type or skills should match those objectives.

What Agency Should You Work With?

Hiring models for trade shows and other events starts with choosing reputable model agency services. Check each agency’s reputation, model directory, and areas of expertise. Some agencies only hire promo models, while others specialize in convention experts.

Match Your Brand With a Model

Once you’ve picked a solid agency, explore their model directory. Who will best serve your purpose and reflect your brand? Why do you think this candidate works best?

Remember, it’s about more than a 100-watt smile and a graceful, welcoming personality. It’s about finding someone who matches your brand’s energy and image.

Consider the Elements Your Model Should Embody

Some of the most effective event staffing tips involve picking team members who cohesively work together. Consider hiring models for events who:

Work well with your other staff members
Have previous experience promoting similar brands, products, or events
Take a natural interest in your business

While you’ll still work one-on-one with your model to prepare them, their former professional experiences can ease the groundwork.

Oser Communications Group Can Connect You With the Perfect Event Model

Now that you know how to hire trade show models, why not explore proper trade show etiquette or how to prepare your team to interact with prospects? You can also call 520-721-1300 for promotional and event resources from Oser Communications Group.

Are Trade Shows Dying or Evolving?

Written by Oser Communications Group on October 30, 2024. Posted in Trade Show.

As a business owner, you may wonder about the best path to follow to draw attention to your products or brand. Not long ago, marketing at trade shows delivered impressive results, but is that still the case? Are trade shows dying or evolving?

Below, learn how trade shows are changing and whether businesses should still use them, as shared by Oser Communications Group’s industry professionals.

Why Trade Show Attendance Is Lower

It’s true that overall trade show attendance around the world has been slow to recover since the COVID-19 pandemic. The transition to digital platforms has touched all aspects of business and, while this accelerated during the pandemic, it continues to affect in-person trade show attendance. Businesses looking to save some money may prefer to have direct sales calls compared to attending trade shows, and some trade shows have even moved onto virtual platforms.

Businesses were able to receive many of the same benefits from these virtual networking events that they previously received from attending in person, but are trade shows dying? Not exactly.

How Trade Shows Are Evolving

In-person trade shows are not dying – they’re in an evolutionary phase. Businesses still regularly perform a trade event search because they’re still interested in in-person connections and attendance. Fortunately, you don’t have to choose one or the other.

Your business could take advantage of the digital transformation and evolution of trade exhibitions as follows:

Hybrid Trade Show Designs

Some trade shows, industry fairs, and business conventions sport a hybrid design – a healthy mixture of in-person events and virtual participation. Those who appreciate the face-to-face interactions of an in-person trade show booth can take advantage of this benefit. Others can visit the booth virtually, cutting out the hassle and expense of traveling.

Maintaining Safety Protocols

Mask usage has fallen away at most trade shows now. However, everyone still appreciates the guarantee of sanitary conditions before they agree to attend. Today’s trade shows oblige by implementing certain protocols to improve visitor safety, including:

Enhanced air circulation systems and air filtration
Fewer touch points for attendees
Limitations on the total number of attendees
Improved sanitation practices
Technology that eliminates viruses

The Evolving Trade Show Booth

In addition to your marketing, your physical trade show booth should appeal to in-person attendees. However, virtual attendees are now also in focus when you’re thinking about your design elements, such as product demonstrations and video boards. You need robust follow-up strategies that work with either type of visitor to gain the most benefit from every interaction you have at the trade show – in-person and virtual.

Learn More About Modern Trade Shows and How They Can Benefit You

Oser Communications Group is on the pulse of modern trade shows that strike a balance between trade show booth ideas, marketing setups, lead generation ideas, and successful marketing experiences. Are trade shows dying? Not when you have a trusted team to help you leverage the latest market trends and put your brand’s best foot forward.

For more information, call Oser Communications Group at (520) 721-1300 today!

Are Trade Shows Worth It for Businesses?

Written by Oser Communications Group on October 30, 2024. Posted in Trade Show.

As a business owner or marketing professional, you may wonder about the best way to reach customers. Granted, a marketing trade show can give you significant advantages in connecting with potential clients, but are trade shows worth it overall?

Learn more about how using trade shows might enhance your business or brand’s visibility in this post.

The Primary Benefits of Attending Trade Shows for Businesses Make Them a Good Investment

Figuring out whether trade shows are worth it for businesses to attend isn’t all about numbers. Let’s look at the benefits trade shows can provide.

Introducing Your Brand

Do you have a new product or idea? Introducing it at a trade show can provide a strong ROI (return on investment) since you’ll be showing off the product to people who already have an interest in what you’re doing. Trade show visitors are more open to learning about you.

Taking Advantage of Networking Opportunities

You may find other businesses at the trade show that provide beneficial services or products for your own venture. Networking with like-minded entrepreneurs could spark ideas or open new opportunities in related market niches.

Performing Market Research

When you attend an industry-specific trade show, you’ll always learn what others are doing better than you. It’s invaluable market research to inform your long-term business strategy and an updated competitor analysis. You may even learn that a business you thought was a major competitor is moving in a new direction.

How You Can Enhance Your Trade Show Experience

Are trade shows worth it? One primary reason they are worth it for your business is brand exposure. When more people know who you are and what you offer, more people can find you and purchase from you. To make your trade show experience worth it, though, you need to draw visitors to the booth and collect information through things like:

Setup interactive elements: Video boards and live demonstrations can draw attention to your trade show booth, convincing visitors they want to see what you’re doing.
Provide free stuff: If you have giveaways for visitors who come to your trade show booth, you’ll increase your chances of connecting with potential customers.
Gather contact information: If more people visit your booth, you can ask them for contact information to create lead generation. You can then follow up after the trade show to offer your services or answer additional questions.
Design well: Your trade show booth’s design encourages people to visit or skip your stand. Ideally, you want something that stands out by highlighting your brand’s best features.

Oser Communications Group Enhances Business’s Trade Show Results

Are trade shows worth it? Are you wondering about that because you aren’t receiving the results you want to see and want to boost your trade show presence? Oser Communications Group can help you maximize the impact of your trade show booth with a winning trade show strategy you’ll love.

To learn more about the ways we can help you maximize your trade show booth design, call Oser Communications Group today at (520) 721-1300!