Author: Oser Communications Group

5 Top Trade Show Booth Flooring Ideas

Written by Oser Communications Group on July 30, 2024. Posted in Trade Show.

Trade shows are the ideal venue to advertise your niche and make industry networking connections. Your prospective customers will be spending a lot of time in your booth, so your flooring needs to be on point. Good flooring can also elevate your booth. With that in mind, read on for some great trade show booth flooring ideas for your next trade show

Basic Trade Show Flooring Options

Flooring for trade shows should have a couple of key points to keep in mind:

Flooring needs to be comfortable to stand on for extended periods
Flooring should be durable enough to handle foot traffic and displays
Flooring must be easy to set up, break down, move, and store

Pretty much every flooring option on offer can be customized with the colors and layout you want, so functionality should be your main consideration.

1. Foam Tiles

Foam tiling is probably the simplest and most versatile option. Foam tiles exist in a wide range of shapes and typically have pre-cut interlocking tiles so you can piece them together like a large puzzle, making installation and removal a cinch. Foam is also impact safe, so it makes a good choice if your booth visitors will be doing physical activity.

2. Carpet Tiles

Carpet tiling is another flexible flooring that gives a sense of sophistication and class. With the right carpeting selection, your booth can give the impression of a high-end office interior. Carpet tiling is also more efficient than traditional carpets as you can piece them together rather than cutting carpets to fill space.

3. Rubber Panels

Rubber panels are extremely tough with high durability so they fit the bills if your booth has heavy displays or is expecting a lot of foot traffic. High-quality rubber panels are virtually waterproof, slip-resistant, and easy to clean with soap and water. You can also buy 100% recycled rubber tiles, and rubber’s insulation properties can make it safer if you expect to run displays with electrical components or products.

4. Vinyl Flooring

Rollable vinyl flooring is great for making a seamless trade show booth flooring that you can simply roll up at the end of the day. You can also print virtually any design you want on vinyl flooring, and the ease of installation makes them a good option if you want your trade show booth floor to incorporate your business’s brand image, logos, or symbols.

5. Turf

Turf and artificial grasses are perfect for businesses that trade in outdoor products and brands. For example, if you run a golf equipment brand, a turf flooring setup will give visitors an option to test out your products in a semi-realistic environment.

Trade Show Marketing & Advertising

If you would like to discuss more trade show booth flooring ideas and trade show booth ideas, contact Oser Communications Group online or give us a call today at (520) 721-1300 to schedule a consultation!

How To Generate Leads at Trade Shows: Three Expert Tips

Written by Oser Communications Group on June 30, 2024. Posted in Trade Show.

Brands attend trade shows to interact with leads they can convert. The event is crucial to revitalizing any company’s sales funnel. Therefore, you need to know how to generate leads at trade shows.

You can even turn an existing customer into a lead if you know how to get them interested in a new or additional product or service. This ability demonstrates an understanding of your trade show marketing budget. If you want to know how to generate leads at trade shows, follow these three expert tips.

Trade Show Lead Generation

Before revealing the tips on how to generate leads at trade shows, remember to strategize in advance. Last-minute scrambling yields sloppy results. Now, follow these tips for trade show lead capture.

1. Make Your Booth a Contact Hub

Your booth should inspire contact sharing. To drum up interest, try creating a survey about your products. You could also hold a raffle that motivates people to leave their contact info.

You can convince people to participate with the following trade show booth strategies:

A design that reflects your brand purpose and voice
Technology that makes your booth easy to use for your team and visitors
Water bottles and snacks along with brand freebies

Your booth offers a lot of possibilities, so the sooner you brainstorm, the better.

2. Create Exhibits and Demos

Exhibits and demos allow the trade show crowd to interact with your products and services on a more personal level. You can ask people in the crowd to fill out a questionnaire about the exhibit or demo, which is another way to get their contact details.

However, before you do this, find out:

How much space you have to work in
How many power outlets you need, and how many are near your booth
How the lighting looks at certain times of day

You need to know these things because if you arrive and find out your exhibit or demo doesn’t work in the space, your marketing promo about the event will be the talk of the trade show for all the wrong reasons.

3. Make the Most of Trade Show Marketing

Generating leads at trade shows requires that people know you’re going to be at the trade show. This means you need to learn about maximizing trade leads with the right advertising and marketing. For instance, you should:

Keep your social media followers informed with pre-trade show posts.
Create an email campaign around the event.
Update your blog with trade show information.
Advertise on the trade show website.
Post reels of the event.

When you invest in these tips, maximizing trade show leads becomes an attainable goal, making your trade show representation a success.

Learn More Trade Show Tips

Any brand should learn more about how to generate leads at trade shows. Trade shows help you gain brand awareness, something all brands want. Oser Communications Group knows how to do this by assuring you connect with the right audience.

What To Wear to a Trade Show

Written by Oser Communications Group on June 30, 2024. Posted in Trade Show.

A trade show is a chance to represent your brand in person among industry peers, competitors, and customers. Effective trade show marketing includes your personal appearance. You want to look professional and polished, giving others the impression that you’re an expert in your field.

If you’re wondering what to wear to a trade show, these tips will help you create a look that gets noticed for all the right reasons.

Trade Show Attire That Makes the Right Statement

Some industries might appreciate a more formal or casual look. But a dress code for trade shows almost always means business casual. However, business casual for trade shows differs from weekend casual.

Men and women who wonder what to wear to a trade show should keep this in mind above everything else: Don’t wear anything to the show that you wouldn’t wear to a meeting. You’re there to forge strong business connections, so trade show fashion should reflect your industry expertise.

Trade Shows Outfit Ideas for Men

Business smart works best. Don’t get too dressy. Avoid wearing excessive jewelry such as rings on every finger, chains, or over-the-top piercings. Those will instantly cheapen your overall look.

Choose a well-cut, casual suit in one of the following colors:

Beige
Black
Brown
Cream
Gray

Keep the suit one color. Avoid flamboyant designs like paisley or stripes that will attract attention for the wrong reasons. You should also wear:

Pressed trousers
A crisp, open-collared shirt
Neutral-colored, polished shoes
A leather belt if needed
A stylish watch

These selections create a sleek, empowered look.

Trade Show Outfit Ideas for Women

One of the first things that women should mark off their list is high heels that hurt their feet and distract from their appearance. Next, strike gaudy jewelry from your list. Trade shows are also not the place for:

Bows
Rhinestones
Extravagant fur pieces
Low-cut blouses
Mini skirts
Too-tight clothing of any kind

A comfortable, well-cut pair of slacks paired with a blouse and a blazer in a streamlined cut is a winning look. Wear a medium heel that lets you stand and walk for long hours. Stick to solid neutral colors or navy blue without garish designs.

Make sure everything looks fresh and pressed.

General Trade Show Rules for Men and Women

The following rules apply to anyone attending a trade show:

Don’t wear excessive lotions, perfume, or cologne. If it has a strong smell, don’t wear it.
Don’t wear excessive make-up. Harsh trade show lighting and mingling can make you sweat, causing the make-up to run.
Get a manicure to look polished and clean.

Knowing what you plan to wear before the morning of the show and having everything prepared makes getting ready that much easier.

Learn To Build Customer Relationships With Effective Trade Show Marketing

If you want to learn how to build customer relationships, Oser Communications Group has been doing that for over six decades. Our trade show knowledge includes everything from what to wear to a trade show to how to market your brand at one. Contact us at (520) 721-1300 to learn more.