Author: Oser Communications Group

What Booth Size Do You Need for a Trade Show?

Written by Oser Communications Group on September 30, 2024. Posted in Trade Show.

Maybe you’re dreaming of having the biggest, fanciest booth at your next trade show — but is that really the best choice for your business? Perhaps you’d be better off with a smaller, cozier exhibit. As the saying goes, it’s not the size that matters, but what you do with it.

In this guide, Oser Communications Group, an expert at marketing trade shows, discusses trade show booth sizes and how to choose the right exhibition footprint for your brand.

Common Trade Show Booth Dimensions

There are quite a few booth dimensions to choose from at trade shows, from small displays tucked away in corners to large island booths that sit center-stage. Let’s go over some of the most common dimensions you can pick from.

10×10: This is the standard booth size, and the smallest. This size is ideal for small businesses that are just getting their start.
10×20: These booths offer twice the size of a 10×10 booth. A good pick if you need a bit of extra wiggle room for products and guests.
20×20: These booths provide 400 square feet of space and are an excellent option for medium to large businesses. They usually get prime real estate on the trade show floor.
20×30: Need a little more space for your items and displays? A 20×30 booth could be the perfect fit.
20×40: A true whopper of a booth, fantastic for interactive demonstrations, meetings, and large product displays.

Exhibition Space Options

In addition to trade show booth sizes, you’ll also have to consider the style of booth you want. There are three types: inline, corner, peninsula, and island.

Inline booths have the smallest exhibit footprint and are the most common option. They’re called “inline” because they’re usually situated in a line next to other booths. They typically have a back wall and one front entrance.

Corner booths are great for driving foot traffic. They’re about the same size as inline booths but have two entrances instead of one.

Peninsula booth sizes typically start at 20×20. These booths are surrounded by aisles and open on three sides.

Island booths also start at 20×20. They’re open on all sides, allowing for heavy traffic flow in and out of the booth.

Read more about booth types and regulations here.

Which Display Area Should You Choose?

Here’s what to consider when choosing your booth size:

What’s your budget? Smaller booths, naturally, are more affordable than larger ones.
How many team members will the booth need to accommodate? You’ll need about 40 square feet for each team member.
How many products do you want to display? If it’s just a few, an inline or a corner booth might be a good fit. Stick with an island or a peninsula booth for lots of products or large, bulky items.

Need Help Choosing a Stand Size for Your Rental Space?

Both booth location and size matter when it comes to the success of your trade show. If you’d like to learn more about trade show booth sizes, contact Oser Communications Group at (520) 721-1300.

How To Effectively Design a Conference Booth

Written by Oser Communications Group on September 30, 2024. Posted in Trade Show.

Are you in the midst of prepping for your next big trade show? This is your chance to showcase your business and tell your brand’s story, so you naturally want everything to go 100% perfectly. To achieve that, you’ll need effective conference booth design.

In this guide, discover tips for marketing a trade show with a beautifully designed exhibit that draws crowds and converts guests into buyers.

Aim for an Easy-To-Navigate Layout

You may be tempted to pack your booth with products and displays, but too much clutter can cause confusion, making it tough for guests to navigate the space. To avoid disarray, lay out a clear path for guests to take through your exhibit.

You’ll need a clear entry and exit point, as well as obvious paths through the exhibit. To direct guests, consider putting up portable walls or blocking off areas with tables.

Choose Eye-Catching Colors for Your Stand

Did you know that your choice of colors can set the mood for your booth at trade shows? Colors such as white, green, and navy are soothing and professional-looking, while orange, yellow, and red stir excitement and energy in your guests.

Choose three to five colors to use for your conference booth design. You’ll want one main color, a couple of contrasting colors, and a few accent colors to add visual appeal.

Add High-Quality Images

Blurry, pixelated, and stretched-out images can make your brand seem unprofessional. Sharp and high-resolution images, on the other hand, scream quality. You want booth visitors to look at your images and say, “This is the business I want to work with.”

If you don’t own professional photo equipment or aren’t skilled with photography, consider hiring a graphic designer to handle your booth’s imagery. It’s an investment that’s sure to pay off in spades.

Use Your Kiosk To Tell a Story

Every brand has a story behind it, and your conference booth is the perfect place to tell yours. Choose displays and handouts that answer questions such as:

How did your business start, and how did it get to where it is today?
Why should guests choose and trust your brand?
What makes your products better than your competitor’s?

Employ Consistent Branding

You want guests to remember your business, and using consistent branding throughout your pavilion is the way to do that. Sprinkle items with your company’s logo liberally throughout the booth. Freebies marked with your logo, such as t-shirts and pens, are real crowd-pleasers. Plus, guests will think of your business whenever they use their goodies.

Partner With Us for More Trade Show Booth Design Tips

Want to learn more about effective colors for your booth or how to showcase your business at trade shows? Oser Communications Group has been a leader in the trade show space for more than five decades, so you can trust us to help you make your next conference a success.

To learn more about conference booth design, contact us online or call (520) 721-1300.

trade show booth ideas for small budgets

4 Creative Booth Ideas for a Small Budget Trade Show

Written by Oser Communications Group on August 30, 2024. Posted in Trade Show.

Trade show marketing is the key to success whether you go to one show each year or several each month. Have a solid plan for your booth design to create a strong branding presence and attract many future customers. It doesn’t have to be expensive; there are many trade show booth ideas for small budgets that will have a large impact.

Oser Communications Group helps small and large businesses advertise to build their brands. Below, we’ve got four trade show ideas that will help you save money without missing out on potential sales.

Reuse Supplies

Purchasing furniture and decor to make your booth visually appealing adds up quickly and might deter you from going to trade shows. But, with careful planning, you can save money when you reuse items or find cheaper means to buy them.

To save money, consider:

Reusing tables, tablecloths, banners, and other supplies from the last event
Calling the expo coordinators to find out if they provide a tablecloth
Renting furniture for your booth if you only go to a few events each year

Choose Cost-Effective Options

Depending on the event, it may be customary to give out free items or hold raffles. It’s a genius way to attract people to your booth and help them remember your company, but getting the supplies can be expensive.

Try these trade show booth ideas for small budgets to help you cut costs:

Purchase lightweight items so they’re easier to ship.
Opt for a minimalist design or DIY displays for your booth.
Choose budget-friendly items to give away, like pencils, magnets, or webcam covers.
Buy items in bulk to receive discounts.

Display Your Creativity

When you don’t have the funds or resources to pour into your booth, use creativity to make it more interesting:

Use custom backdrops to brighten up your kiosk space with color and make your brand visible.
Use lightweight tabletop displays to switch out periodically to keep the design fresh.
Coordinate your outfit and kiosk decor with your branding colors to keep everything on theme and easily recognizable.
Entice people to interact with your booth with inflatable furniture or simple games you can reuse at every trade show.

Get People Excited

Take the time to learn the event preferences of the audience at the trade show so you can buy items people will want to take and keep. They won’t remember your brand if you give them a drink koozie they won’t use daily or a flyer they throw away at the door.

Try the following:

Try using beach-friendly items on the coast and student-friendly items on campuses.
If the city or state has a lot of pride, incorporate their colors into your booth.

Contact Us for Advertising Opportunities

If you need help deciding on trade show flooring and display ideas, contact Oser Communications Group today. We’ll discuss your event and branding goals to help you find the right trade show booth ideas for small budgets. Call us today at (520) 721-1300.