Author: Oser Communications Group

How To Build Customer Relationships Through Trade Show Events

Written by Oser Communications Group on May 30, 2024. Posted in Trade Show.

Renting a booth at trade show events is a great way to market your services and expand your network. While the event itself is typically fast-paced, there are strategic ways you can make solid connections with attendees. This article will show you how to build customer relationships at your upcoming event through tradeshow marketing.

Provide Exceptional Customer Service

Attendees have a lot of ground to cover, so their time with you is limited. When learning how to build customer relationships, it’s important to keep that in mind. As sales professionals, you want to make their experience great. Keeping your customers pleased starts by asking about their day, identifying their needs, and sharing how your products and services can help. Smiling and sharing your personal experiences also builds trust.

Create a Solid Follow-Up Plan

Attendees go home with tons of business cards, flyers, and samples. One way to stand out from the sea of vendors is to follow up with them after the event. While they’re at your table, you can request them to:

Leave their email or phone number: Asking for their contact information allows you to send special announcements and promotions.
Follow you on social media: Social media is the primary way some keep in touch. Asking attendees to follow you is a great way to promote your business and grow your following.

Stand Out From the Competition

Your goal is to stand out. While your products and services may be top-notch, show attendees won’t know that if they aren’t drawn to your table. Utilizing proven marketing tools, color theory, and eye-catching displays can catch the attention of potential customers.

Utilize Social Media

Learning how to build customer relationships starts online. Whether you’re social media savvy or new to posting, you can utilize this tool to your benefit. Post a photo of the event’s flyer or share a video of your team getting ready. At the event, take photos, interact with attendees, and document every step.

Give Your Customers the Five-Star Treatment

There’s a reason the phrase “try before you buy” is so popular. It works! When customers have the opportunity to “test drive” your products or services, they’re more likely to come back. A few ways you can give attendees a sneak peek of the wonderful things you have to offer is by:

Offering free samples
Providing exclusive discounts for attendees
Showing attendees how the product works

Ask for Feedback

Don’t be afraid to ask attendees about their experience. Gathering reviews allows you to determine what works and what doesn’t. The intel acquired allows you to make edits that work. You’ll also have greater insight into your customers’ needs.

Your Reliable Source for Trade Show Tips

Learning how to build customer relationships is simple when you know how to advertise your products and services and connect with attendees. We can help you maximize your earning potential with our informative articles covering the customer lifecycle, trade show attire, generating leads at trade shows, and other marketing tips. To learn more about Oser Communications Group and what we have to offer, call 520-721-1300 now.

How To Gain Brand Awareness Through Trade Show Marketing

Written by Oser Communications Group on May 30, 2024. Posted in Trade Show.

If you’re worried about how to gain brand awareness through trade show marketing, develop a marketing plan specific to your brand’s booth. Any brand awareness generated by a trade show only happens when people know that you’ve got a booth at the trade show and, out of all the other booths, it’s the one they should visit! Here’s how.

Foolproof Guidelines for Trade Show Marketing and Brand Success

These trade show marketing guidelines are the latest strategies on how to gain brand awareness through trade show marketing.

Develop Digital Marketing That Engages Instead of Promotes

Create a brand management calendar that schedules social media and industry forum posts, along with relevant tradeshow hashtags that promote your appearance. Your posts should include reminders about the date and time of the trade show, directions to your booth, and any demos or incentives you plan to provide.

However, make the posts interesting instead of salesy to excite existing customers, prospects, and even industry colleagues about visiting your booth.

Think Beyond Social Media

Digital marketing means more than interacting with an audience on social media. Reach out to existing customers with email invites and make sure anyone who visits your social media page and website can find info on the trade show as well as sign up for an invite or email reminders. You can even create a website for the trade show or build a page about it on your existing website.

Develop a Booth Design That People Can’t Resist

Booths that combine sales support and creative marketing stand out at a trade show and play a massive role in how to gain brand awareness through trade show marketing. Remember, marketing happens during the show, not just before it. Here are some booth design tips:

Place your brand name and logo at the top of the booth so people can see it from anywhere in the venue.
Provide an eye level description of your brand’s purpose along with details about your products or services.
Make sure everything from the colors to the fonts on your business cards match your brand image, because effective sales and marketing derive from images more than words.

This is one of the best ways to increase brand awareness!

Never Stop Telling the World Where You Are and What You’re Doing

Because you always need to be marketing, let the rest of the world know what’s going on at your booth in real time via social media posts that include photos. This will build brand awareness because it shows you’re a brand that remains present with its audience.

Do some experiential marketing and ask for follower input. These photos and posts will also help promote future trade shows and your brand in general.

Contact the Leaders in Trade Show Advertising

Oser Communications Group defines the standards of trade show success. If you want to know how to gain brand awareness through trade show marketing, our trade show dailies and other publications can help. Contact Oser Communication Group at 520-721-1300 for more information.

How to Incorporate Experiential Marketing at Your Trade Show

Written by Oser Communications Group on April 30, 2024. Posted in Trade Show.

Trade shows are the perfect opportunity to use new marketing techniques to attract your prospective client base. Experiential marketing is the newest trend and emphasizes the holistic experience customers have with brands, not just moment-to-moment instances. This article will cover some tips for integrating experiential marketing at your trade shows to get the best return on your efforts.

Experiential Marketing: The Basics

Experiential marketing, or ‘participation marketing,’ is a marketing approach that focuses on creating a unique experience with your brand. Engagement marketing is especially potent for trade shows because your booth provides opportunities for event-based marketing and interaction with prospects one-on-one, providing hands-on brand experiences of your products and services. Successful organizations understand how to best leverage their assets to create memorable experiences for their prospects.

Integrating Experiential Marketing Into Your Trade Shows

Below are some expert tips on how to integrate experiential marketing into your trade shows.

Identify Audience

The first step with any marketing effort is identifying your target audience. Casting your net too wide wastes marketing resources when a more focused approach has better returns. You need to thoroughly segment your prospective clients so you understand their unique desires and needs. That way, you can tailor your experience specifically for them.

Focus on Brand Story

Experiential marketing is so useful because it can translate a brand’s identity through storytelling. Storytelling is powerful as it gives your brand a sense of place and identity, differentiating it from others. Connecting with customers through storytelling is how you build a personal and emotional connection with prospects. Your company’s story is a constitutive element of its identity, and you should lean into that element with your marketing materials.

Messaging Consistency

Brands operate marketing through multiple mediums, so it is important that the different channels complement one another and express consistent messaging across marketing formats. One way to think about it is that your various marketing mediums should feed and flow into one another. This can be achieved through simple concrete design elements, such as texts, fonts, and colors, or through more abstract elements like themes and visual imagery.

Don’t Forget Social Media

Social media is one of the greatest tools for immersive marketing experiences, as it allows for a level of personalized engagement that other marketing mediums lack. Social media not only allows you to connect with your customers but allows customers to connect with one another, sharing their experiences with your brand and their stories. This allows the formation of a vibrant and engaged community under your brand, creating more interactive brand activations.

Trade Show Marketing

Getting the right prospective clients is all about crafting the right kind of trade show invitation. If you would like to discuss your experiential marketing efforts for trade shows or want to discuss marketing strategy, contact Oser Communications Group online or call today at (520) 721-1300 to schedule a consultation session!