Author: Oser Communications Group

Using Banner Stands in a Trade Show to Increase Brand Visibility

Written by Oser Communications Group on August 30, 2024. Posted in Trade Show.

You only have so much time at a trade show to make a lasting impression. Whether you’re selling products or a service, you need to use trade show marketing effectively to make sales and find returning customers or loyal clients. Using banner stands at trade shows is an excellent way to grab attention and increase sales.

For over 50 years, Oser Communications Group has helped businesses of all sizes find success with trade show advertising. Keep reading to learn more about how to use banner stands in a trade show to increase brand visibility at your events.

Put Thought Into the Design

Design plays a big role in branding. You may not even realize how colors, patterns, and images subconsciously affect people. If nobody stops to look at your marketing materials, it may be too dull or so busy that it’s overwhelming.

When designing banner stands for trade shows, keep these things in mind:

Designs and graphics should be attractive and attention-grabbing.
Heavy text looks best on a solid background.
Simplicity is usually best, such as your brand name and logo on a bright background.

Consider the Location

Where you put your banner stands will greatly affect their impact. Try to place your banner near doorways and walkways when able so you can make your brand known first thing.

Avoid placing your banners in spaces where they mix into the background. If you have shelves full of brightly-colored products, placing the banner between the shelves will detract from the banner’s message and cause people to overlook it.

Use Banners for Physical Interest

You can use banners to enhance your trade show kiosk. If you’re selling a digital product, try combining stands with shelves and desks to create a more visually appealing space for users to use the computer. Use large portable banners as dividers to make the most of your advertising space.

If a trade show gives you an unusually large amount of space to work in, consider using several sizes of banners to create visual interest.

Make Banners Interactive

Interactive display stands allow people to engage with your brand before they even obtain your product or use your service. Incorporate QR codes or social media links in your banner or use digital screens with various images in rotation to keep the advertisements fresh and your audience engaged. Touch screens in lieu of banner stands in trade shows is a great modern way to get people interacting with your brand, and it will help them remember you better after seeing so many businesses at the trade show.

Call Us for Trade Show Advertising

Use banner stands for your trade show strategy to draw people into your kiosk and increase sales. It’s surprising how many new customers and clients the right portable banner will get you.

Call Oser Communications Group in Tucson, AZ, when you need more marketing visibility. We produce trade show publications for businesses to advertise with to increase brand awareness. Call us today at (520) 721-1300 to learn more.

Trade Show Registration Guide for First Timers

Written by Oser Communications Group on July 30, 2024. Posted in Trade Show.

If this is your first time doing a trade show, you will have to deal with trade show registration. Registering your trade show is the time when you get all your ducks in a row and make sure your show is ready to perform. With that in mind, this article will cover the main things you need to know about your first trade show registration process.

Trade Show Registration Guide

Registering for trade shows can be complicated as there are several things you have to keep in mind. Proper planning is the key to a smooth and successful trade show experience. This guide will help you get a handle on your first trade show registration.

1. Research Traffic Patterns

Nabbing the right booth location can have a significant impact on your trade show success. If your booth is in an easily accessible location, it will get much more traffic than if it is at the back of the room, behind other booths.

If possible, try to find a map of the physical layout of the event space and where people will be moving the most. Finding a booth that is near major foot traffic thoroughfares will improve visibility and make it easier for people to find your booth.

2. Read the Contract

Make sure you understand the fine print of your event contract. The event contract will contain crucial details, such as the event registration cost, event rules, booth assignment methods, and times for setup and move-outs. The contract should also cover the event’s policies pertaining to cancellations, item restrictions, and storage options.

3. Apply for the Space

The best way to get a desirable space at a trade show is to register early to avoid delays. The longer you wait, the fewer good spots will be left. Most events nowadays have an online registration form where you will provide your business registration information, product information, booth details, and booth space requirements. Make sure you fill this form out as accurately and in as much detail as possible so you don’t have any errors or difficulties when the day comes. You will also have to provide payment when you register your booth.

4. Get To Know Your Exhibition Kit

The exhibition manual will contain all the information you need about what to do when the trade show day arrives. It will contain all information about moving your booth in, delivery schedules, and storage options. Trade shows have to accommodate potentially hundreds of visitors and there might be limited time to make your deliveries, so make sure you plan accordingly.

Your No. 1 Source for Trade Show Advertising

Whether you need a way to get qualifying leads or you want more tips on trade show registration, Oser Communications Group is here to assist. Give us a call today at (520) 721-1300 or send us a message online to schedule a consultation and strategy session!

5 Top Trade Show Booth Flooring Ideas

Written by Oser Communications Group on July 30, 2024. Posted in Trade Show.

Trade shows are the ideal venue to advertise your niche and make industry networking connections. Your prospective customers will be spending a lot of time in your booth, so your flooring needs to be on point. Good flooring can also elevate your booth. With that in mind, read on for some great trade show booth flooring ideas for your next trade show

Basic Trade Show Flooring Options

Flooring for trade shows should have a couple of key points to keep in mind:

Flooring needs to be comfortable to stand on for extended periods
Flooring should be durable enough to handle foot traffic and displays
Flooring must be easy to set up, break down, move, and store

Pretty much every flooring option on offer can be customized with the colors and layout you want, so functionality should be your main consideration.

1. Foam Tiles

Foam tiling is probably the simplest and most versatile option. Foam tiles exist in a wide range of shapes and typically have pre-cut interlocking tiles so you can piece them together like a large puzzle, making installation and removal a cinch. Foam is also impact safe, so it makes a good choice if your booth visitors will be doing physical activity.

2. Carpet Tiles

Carpet tiling is another flexible flooring that gives a sense of sophistication and class. With the right carpeting selection, your booth can give the impression of a high-end office interior. Carpet tiling is also more efficient than traditional carpets as you can piece them together rather than cutting carpets to fill space.

3. Rubber Panels

Rubber panels are extremely tough with high durability so they fit the bills if your booth has heavy displays or is expecting a lot of foot traffic. High-quality rubber panels are virtually waterproof, slip-resistant, and easy to clean with soap and water. You can also buy 100% recycled rubber tiles, and rubber’s insulation properties can make it safer if you expect to run displays with electrical components or products.

4. Vinyl Flooring

Rollable vinyl flooring is great for making a seamless trade show booth flooring that you can simply roll up at the end of the day. You can also print virtually any design you want on vinyl flooring, and the ease of installation makes them a good option if you want your trade show booth floor to incorporate your business’s brand image, logos, or symbols.

5. Turf

Turf and artificial grasses are perfect for businesses that trade in outdoor products and brands. For example, if you run a golf equipment brand, a turf flooring setup will give visitors an option to test out your products in a semi-realistic environment.

Trade Show Marketing & Advertising

If you would like to discuss more trade show booth flooring ideas and trade show booth ideas, contact Oser Communications Group online or give us a call today at (520) 721-1300 to schedule a consultation!