You only have so much time at a trade show to make a lasting impression. Whether you’re selling products or a service, you need to use trade show marketing effectively to make sales and find returning customers or loyal clients. Using banner stands at trade shows is an excellent way to grab attention and increase sales.
For over 50 years, Oser Communications Group has helped businesses of all sizes find success with trade show advertising. Keep reading to learn more about how to use banner stands in a trade show to increase brand visibility at your events.
Put Thought Into the Design
Design plays a big role in branding. You may not even realize how colors, patterns, and images subconsciously affect people. If nobody stops to look at your marketing materials, it may be too dull or so busy that it’s overwhelming.
When designing banner stands for trade shows, keep these things in mind:
- Designs and graphics should be attractive and attention-grabbing.
- Heavy text looks best on a solid background.
- Simplicity is usually best, such as your brand name and logo on a bright background.
Consider the Location
Where you put your banner stands will greatly affect their impact. Try to place your banner near doorways and walkways when able so you can make your brand known first thing.
Avoid placing your banners in spaces where they mix into the background. If you have shelves full of brightly-colored products, placing the banner between the shelves will detract from the banner’s message and cause people to overlook it.
Use Banners for Physical Interest
You can use banners to enhance your trade show kiosk. If you’re selling a digital product, try combining stands with shelves and desks to create a more visually appealing space for users to use the computer. Use large portable banners as dividers to make the most of your advertising space.
If a trade show gives you an unusually large amount of space to work in, consider using several sizes of banners to create visual interest.
Make Banners Interactive
Interactive display stands allow people to engage with your brand before they even obtain your product or use your service. Incorporate QR codes or social media links in your banner or use digital screens with various images in rotation to keep the advertisements fresh and your audience engaged. Touch screens in lieu of banner stands in trade shows is a great modern way to get people interacting with your brand, and it will help them remember you better after seeing so many businesses at the trade show.
Call Us for Trade Show Advertising
Use banner stands for your trade show strategy to draw people into your kiosk and increase sales. It’s surprising how many new customers and clients the right portable banner will get you.
Call Oser Communications Group in Tucson, AZ, when you need more marketing visibility. We produce trade show publications for businesses to advertise with to increase brand awareness. Call us today at (520) 721-1300 to learn more.
