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Launching a New Product at a Trade Show: Best Practices

When you want to launch a new product, there’s no better time to do so than a trade show. Trade shows offer a wonderful opportunity to promote your item to both custo…

Pre-trade Show Marketing Tips for a Successful Event

Trade shows present a wonderful opportunity for networking. Boosting your business profile at these incredible events requires a plan, however. Learn the right tips for pre…

How to Hire Event Staff for Your Trade Show

When participating in a trade show, you generally want people with experience with the company at the booth. However, if you’re a startup or don’t have enough hands on deck…