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trade show booth lighting

Everything You Need To Know About Trade Show Booth Lighting

Written by Oser Communications Group on . Posted in Trade Show.

How do you make your kiosk stand out amongst a sea of exhibitors? It’s not just the quality of the displays or the products — the lighting counts, too.

As specialists in trade show advertising, we at Oser Communications Group know how to grab the attention of even the busiest attendees. Keep reading to learn more about trade show booth lighting tricks.

Why Incorporate Effective Lighting for Exhibitions?

With light, you don’t have to spend a fortune to make a big impact. Dabble in trade show lighting design and reap these worthwhile rewards:

  • Guide the eye: Use brightness levels, colors, and angles to lead visitors through your booth and tell a story.
  • Showcase your brand: What makes your company unique? Lights can help draw attention to your logo, signage, or key products.
  • Beautify your offerings: Just as advertisers use the perfect lighting in photos and commercials, you can do the same in your booth.

Follow These Trade Show Booth Lighting Tips

What are some basic lighting do’s and don’ts? Creative lighting solutions for trade shows start with these essential foundations:

Test Your Equipment Beforehand

See any flickering, uneven brightness, or faulty connections? The last thing you want on the big day is a lackluster display due to preventable tech issues.

Venues also have rules about power usage. Keep your setup compliant, and bring spare batteries, bulbs, and extension cords just in case.

Avoid Harsh or Blinding Lights

Cold, bright lights can make a statement, yes, but they’re not your only option. Softer lighting makes your space feel inviting and encourages people to linger.

There also comes a point when intensity does the opposite of what you want at a trade show; too much brightness often drives people away.

Account for the Venue’s Lighting

Your lighting should complement the space rather than clash with it. Bold colors might look great, but they can overwhelm certain settings.

Stay mindful of the venue’s design. Blend your display seamlessly into the environment for a polished look.

Use Layered Lighting

Mix and match different types of fixtures to create depth. For example, you might combine:

  • Ambient lighting for overall brightness
  • Accent lights to highlight key areas
  • Task lighting for specific features

The small details help your display stand out from others that stick to one flat light source.

Experiment with Colors

Why not play with various hues instead of sticking to plain white?

Warm tones create a relaxing feel, while cooler tones feel modern and sleek. Vibrant yellows, blues, and reds grab attention.

Incorporate Interactive Lighting Elements

Motion-activated bulbs and color-changing LEDs engage people and create a memorable experience.

Incorporate these elements into your demonstrations and presentations instead of tacking them on as an afterthought.

Your Dependable Trade Show Advertising Partner

Do you need specific lighting ideas for trade show booths? What’s the best booth lighting for visibility? Oser Communications Group always has the inspiration you need.

Call (520) 721-1300 and take your trade show booth lighting and impact to the next level. Read more of our blog for booth design mistakes to avoid, or get in touch!

following up on trade show leads

How To Maximize ROI By Following Up on Trade Show Leads

Written by Oser Communications Group on . Posted in Trade Show.

Why do some companies see big returns after a trade show while others don’t? Beyond getting names and numbers, it’s also about how you engage after the event.

As trade show advertising specialists, we at Oser Communications Group know how local businesses can turn those initial conversations into meaningful opportunities. Keep reading to learn more about following up on trade show leads!

Categorize Your Leads First

Make no mistake, following up on trade show contacts takes time and effort. Always prioritize and group them based on their interest level. For example:

  • Hot leads: These hot leads have identified your product or service as something they need now. They also have the budget for it. Lock in that sale with a swift response to turn their trade show interest into a definite purchasing action.
  • Warm leads: You captured the interest of your warm leads. Now, those people need more information to make a decision. Case studies, product demos, or even a quick call to answer questions may keep them interested.
  • Cold leads: Consistent post-trade show lead nurturing will help earn the interest of people who have no urgent buying intent. They might just need some time and more motivation.

Use the Right Communication Channels

Effective lead follow-up after trade shows starts with choosing the right method of contact, such as:

  • Email campaigns: Emails are an easily scalable way to stay in touch with an overwhelming list of contacts.
  • Phone calls: A quick call makes a big difference for hot or warm leads. It’s personal and shows you’re eager to help.
  • Social media: Why not share updates, comment, or even send a quick message on a more casual platform? Social media engagement nurtures relationships naturally.
  • Direct mail: Sending a postcard or brochure might cost more, but it leaves a lasting impression in today’s dominantly digital world

Best Practices for Trade Show Follow-Ups

These trade show lead follow-up strategies can fine-tune your approach for better results:

Created a Tailored Message

Most people notice when a message feels generic. Greet the recipient by name, make a reference to the trade show you met at, and mention something specific you discussed.

Address the lead’s pain points and reintroduce your solution.

Timing It Right

Someone who might have expressed deep interest at the trade show could quickly lose focus afterward. Follow up within 24 to 48 hours, then space out your outreach over the next few weeks.

It’s a fine balance between persistent and pushy.

Use Modern Tools

Customer Relationship Management software tracks conversations, sets reminders, and keeps everything in one place.

Marketing automation saves time. Let CRMs send emails or schedule content for you!

Measure Your Success

What’s the point of prioritizing trade show leads when you don’t track results? Look at open rates, response rates, and conversions.

Use the data to continuously improve your approach.

Do You Need Help Converting Trade Show Leads To Sales?

Should you use an email follow-up or a phone call? What if someone isn’t responding?

Following up on trade show leads can feel confusing at the best of times. Call (520) 721-1300 to let Oser Communications Group help!

trade show booth design

The Biggest Trade Show Booth Design Mistakes To Avoid

Written by Oser Communications Group on . Posted in Trade Show.

Are you trying to optimize your trade show booth design so you achieve high conversion rates? As the experts in marketing trade shows, Oser Communications Group can help you design the perfect booth. Keep these tips in mind when you’re planning your layout, display, and more.

Enabling Distant or Stand-Offish Behavior

Do you have employees who are prone to standing away from customers until the prospective client engages? If your staff behaves distant and reactive, attendees won’t feel welcome approaching your booth. Consider arranging your booth so staff are encouraged to stand close to where people walk by.

Pitching Without Regard for Your Target Audience

You have a well-rehearsed pitch, but does it address the needs and concerns of your target audience? Consider placing graphics and branding around your booth that help you and your staff remember what they should address in their pitch. Focus on highlighting your unique selling points in a tangible form.

Relying Too Much on Handouts

While handouts and signage are an important aspect of booth design, they shouldn’t overshadow your conversations with visitors. When you rely on these elements, you lose the benefits of a personalized pitch and connection. Design your booth so you have to interact with the customer beyond giving them items.

Helpful handouts for your trade show booth design include:

  • Marketing material: Many guests love having graphics like a brochure or pamphlet to look over.

  • Merchandise: Ensure you have branded objects to give away or sell, like pens, sweatshirts, or mugs.

  • Lead capture device: You need a way to collect contact information from interested trade show attendees. You can also have a small container to collect business cards or an iPad available.

  • An interactive feature: Possible interactive features include promotions, videos, or a product visitors can sample.

Prioritizing Function Over Form

When you’re considering your booth design ideas, remember that aesthetic matters. You want your booth to feel accessible and have plenty of space, but it needs to welcome and wow your guests. Incorporate subtle lighting, complementary colors, and a layout that flows.

Scheduling Too Few Team Members

While not a structural element, your staff plays an essential role in booth design. You need one or two people at the booth so guests always have someone to interact with. Poor staffing decisions can leave your team unable to woo all of your prospective customers.

Neglecting the Follow-Up

When you have a lead collection device like a clipboard or iPad, it sets an expectation that you’ll follow up with guests. If you’re not going to reach out, don’t design your booth around collecting contact information. When your interested leads don’t hear back, they feel like you don’t care and will take their business elsewhere.

Oser Communications Group Helps You Avoid Trade Show Mistakes

Now that you know the essentials of trade show booth design, let Oser Communications Group provide your booth design elements. With over six decades of experience, we provide trade show publications that stand out. Book a consultation by calling (520) 721-1300.