Your trade show presence is your time to shine, showing off your product or service to potentially interested parties. One of the main goals during these events is to find and secure marketing-qualified leads. You want to weed out people who aren’t interested and find those that would be a good fit for further follow-up.

Oser Communications Group has been offering trade show advertising services for over 50 years. We know how to qualify leads in a way that doesn’t waste your or your prospect’s time. Our methods allow efficient work and positive experiences to permeate your future marketing endeavors; learn more by calling 520-721-1300.

Know the Information You Need to Get

You can sum up most of the qualifying steps from Exhibitor’s experts into a single phrase: know your target. Knowing your target means recognizing who your target audience is and what information you need from them. 

Your sales team can be instrumental in defining the needed information based on previous experiences. For example, did they have information on previous leads that ended up not being very relevant? Were they missing key information or pain points that would attract the potential customer to the product or service?

Even a previous failure could help you achieve future success. 

Highlight the Qualifiers

Identify the traits you want the most from your prospects to streamline the lead qualification process. For example, a person selling hair care products would likely qualify a hair salon or supply store owner.

Review previous data to find traits about your most frequent clients and evaluate who you want to attract. Then, you can highlight the different people for your sales and advertising team so they can utilize their skills more efficiently. They can focus on the select people meeting business requirements instead of casting a wide net to draw in everyone. 

Train Your Staff

Speaking and relating with people from different walks of life is both a talent and a skill. Some people know how to do it automatically, while others need help. At the same time, those that don’t speak as well may keep their information much more organized than the conversationalists.

To get the best of both worlds and keep the booth process cohesive, train your staff on how to qualify leads. Even if they think they already know what to do, training can help update how they present what you offer. This process also allows your staff to stay up-to-date on any new booth technology you plan to use.

Remember to Practice

A large part of lead generation includes marketing qualified leads with organic conversation and relations. While you don’t want a cookie-cutter presentation that feels robotic, practice helps your staff get familiar with the program. If they know how the program and technology are supposed to work, they can improvise more during conversations.

Call Us When You Need Help Qualifying Leads

Oser Communications Group publishes top-quality sales information, from collecting leads at trade shows to how to advertise your upcoming events. Want more help learning how to qualify leads for your business? Call us at (520) 721–1300 for additional information.

Understanding your audience is crucial for any successful business. Conducting a post-trade show survey is a fantastic way to receive feedback from event attendees and improve your company for future events. However, many business owners don’t know what questions to include in their survey that will help their business thrive. That’s why Oser Communications Group put together some efficient post-trade show survey questions to help you create the perfect questionnaire.

Oser Communications Group is one of the nation’s most trusted trade show advertising companies. We’ve been helping companies improve their trade show marketing strategies for over 60 years, giving us the experience to handle all your advertising needs. If you want to improve your trade show surveys while taking your company’s advertising to the next level, contact Oser Communications Group.

Three Questions for Your Next Post-Trade Show Survey

Developing high-quality open-ended questions for your trade show survey is more important than you might realize. It helps companies improve their marketing tactics, products, and more while learning about their target audience. Below are some essential questions to incorporate in your post-trade show survey.

1. On a Scale of One to Ten, How Much Did You Enjoy the Trade Show?

Understanding the attendees’ satisfaction with the trade show will help you decide if it was worth participating in. It can also help you improve your show if you hosted the event. Although the question might sound simple and straightforward, it is one of the most important questions to include in the survey and will help you understand your company’s audience.

2. Why Did You Attend the Trade Show?

People attend trade shows for various reasons. However, sometimes trade shows cater to specific audiences. Most attendees frequent trade shows for one of the following reasons:

• Attend seminars
• Attend conferences
• See new innovations and products
• Keep up with the latest marketing trends
• Create new networking opportunities

Once you understand your audience’s trade show goals, you can adjust your marketing strategies to cater to their wants and needs.

3. On a Scale of One to Ten, How Well Did Our Booth Meet Your Expectations?

Every business owner wants their trade show booth to appeal to their audience and capture new customers. Asking attendees to rate your booth is a terrific way to improve it for upcoming events and see what entices your audience.

Contact Oser Communications Group for First-Class Trade Show Advertising and Associated Services

If you want to improve your post-trade show survey and your overall business, contact Oser Communications Group. We make measuring trade show effectiveness easier than ever with first-class survey tools that help your company grow and thrive in today’s competitive marketplace. Whether you want to enhance your trade show marketing or want to learn more about post-trade show surveys, Oser Communications Group is here for you.

Give Oser Communications Group a call at (520) 721-1300 or fill out our online form and allow us to make your next trade show a success today!

Having a first-rate selling proposition is vital to anyone selling goods at trade shows. However, creating one is often easier said than done. Fortunately, Oser Communications Group is here to teach you how to write a unique selling proposition so you can make your next trade show a success.

Oser Communications Group is one of the nation’s leading trade show advertising services. We specialize in helping companies spanning all industries improve their trade show performance with efficient selling methods that elevate sales and ROI. If you want your company to be the highlight of the upcoming trade show, contact Oser Communications Group.

What Are Unique Selling Propositions?

Unique selling propositions, also called USPs, are distinctive attributes, features, or advantages a company has that help them stand out from their competition. They are specific marketing messages that entice customers to purchase your product and make your goods special. For example, if you create a new item that’s the first of its kind, you can create a unique selling proposition around its innovative features.

Having a first-rate unique selling proposition can drive more potential customers to your trade show booth, helping your business thrive in the competitive marketplace. They work well in marketing campaigns and give you a competitive advantage that can make all the difference on the trade show floor.

How to Write a Unique Selling Proposition

Now that you understand what USPs are, you can learn how to write a unique selling proposition. Below are some helpful tips on writing USPs.

Understand Your Target Audience

Understanding your target audience is vital in creating a successful USP. Every company has a unique audience that has specific wants and needs. Before you create a USP, you should think about the following:

• Your audience’s needs
• What drives them to your products
• Their expected turnarounds
• Their reliability standards

Learn What Makes Your Business Stand Out

Next, find something that makes your business unique. It could be your items’ superior quality, low prices, or your company’s fast turnaround times.

If you need inspiration, visit other trade show booths to see what helps them stand apart. Many will highlight their strengths to paint their goods in a positive light and give customers peace of mind.

Improve Weaker Aspects of Your Business

After assessing the competition, you can pinpoint areas of your business that need improvement. However, only focus on specific areas instead of improving your company as a whole. This makes it easier to improve and won’t cause unnecessary stress.

Once you improve the weaker areas, you can put the unique selling proposition into action through your marketing efforts.

Contact Oser Communications Group for Exceptional Trade Show Advertising Services

If you want to learn how to write a unique selling proposition, contact Oser Communication Group. We will teach you everything you need to know about USPs while improving your trade show ROI.

Call (520) 721-1300 and see what Oser Communications Group can do for you today!