No matter your business’s niche, participating in trade shows can be invaluable in reaching potential customers and vendors to grow your enterprise. However, you could fail to make an impression if you aren’t on top of the trade show trends during these exhibitions. Trade shows evolve, so it is always a good idea to stand out by staying abreast of what’s working for your industry right now.

As a leading provider of trade show advertising services, Oser Communications Group has more than five decades of experience in cultivating the perfect marketing strategy to accommodate our clients’ business goals. Why not reach out to us for your next big industry event after reviewing these 2023 trends?

Invest in Technology

One of the most prominent trends on the trade show scene this year will be leveraging advanced technology to create memorable immersive experiences. Experimental showcases give exhibitors and attendees new experiences that activate the senses to make an impression. For example, technology like virtual reality and augmented reality video displays can connect with audiences in a new way and create unique experiences. 

Networking will also be substantially easier when people actively participate in your trade show exhibition with immersive technology that other companies might overlook.

Consider Hybrid Events

It’s no secret that the trade show industry worldwide took a hit during the COVID-19 pandemic, with fewer events and even fewer attendees. Though show organizers have reinstated live trade shows, numbers are still sluggish.

Some businesses are getting around this problem by preserving their business’s relevancy and creating hybrid events that mix live shows with virtual attendance. With this trend, you can get your company back onto the trade show scene to engage with attendees in person while taking full advantage of social media to maximize your brand’s reach.

Choose Quality Over Quantity

Since the attendance numbers for live events are still recovering, focusing on presenting at the right trade shows beats attending all events. Choose a small number of quality leads. That way, you don’t have to worry about a massive exhibition for a trade show that might waste your time

Embrace Sustainability

Sustainability is another top trend for trade shows this year, which is fueling virtual events. With virtual shows, people don’t have to travel, saving fuel consumption for transportation and reducing their carbon footprint. Organizers also waste fewer materials for those guests who don’t show up. 

Online events are far more environmentally friendly than typical in-person trade shows. However, other ways to embrace sustainability for your company’s trade show event include turning to recycled plastics, natural materials, and other sustainable items. Swap printed brochures for digital copies to reduce paper waste, and you might have a winning formula.

Contact Oser Communications Group Today

If you want to embrace this year’s trade show trends, Oser Communications Group can help you avoid common trade show mistakes and lend their expertise in trade journals, periodicals, and trade show dailies. We serve everyone from Fortune 500 companies to small businesses who wish to put their services and products in front of the right audiences.

So, call Oser Communications Group at (520) 721-1300 today!

Just one successful trade show could take your business to the next level while putting your brand in front of countless potential customers. That’s why it’s essential to understand and utilize these platforms with efficient trade show strategies, whether you’re boosting an up-and-coming enterprise or distinguishing an established brand in today’s competitive marketplace. 

To help you enjoy the best trade show results possible, Oser Communications Group has put together a few helpful tips that can make your next event a success. As one of the nation’s leading trade show advertising companies, they can also help you improve your number of leads and advance your company when you’re ready to move forward.

#1 Optimize Your Booth for The Trade Show Results You Want

The right trade shows will allow your business to connect with potential customers and show off the brand to put more eyes on your products or services. However, with so many rivals, gaining the attention of trade show attendees isn’t always easy once the action kicks off. That’s why having a high-quality booth to emphasize your merchandise is so vital for a sales team. 

A great booth draws more attendees to your booth and products or services, helping you generate qualified leads and generating a buzz around your business. Develop a captivating and creative booth design with your products at the forefront. Performing demonstrations and giving out freebies will also help your booth stand out while improving trade show participation.

#2 Create a Pre-Show Strategy To Run Things Smoothly So That You Can Focus

Developing a first-class pre-show strategy is just as important as showing off your products and services. A pre-set strategy will organize your time and help you put effort into tasks that really matter as you prepare for various situations, good and bad. For example, you might want to try and schedule things beforehand, setting a specific time frame for each meeting or demonstration that will take place throughout the trade show.

A schedule also makes it easier to prepare your marketing team and get customers excited about a timeline for your booth’s activities.

#3 Promote Your Booth Ahead of Time To Get People Excited About What You’re Offering

Advertising your trade show booth will attract attention from attendees and potential business partners before the show starts. It gives you a headstart, so use some of the marketing strategies below to help you generate an audience beforehand:

• Promote your brand on social medial
• Use influencer marketing 
• Request interviews from media companies
• Leverage giveaways

Leads generated before a trade show are just as beneficial, so this isn’t a wasted effort.

Contact Oser Communications Group For Professional Trade Show Advertising and More!

Understanding efficient trade show and marketing strategies could improve your company’s performance and reach. But if you want to enhance your trade show results without spending a small fortune, a team like Oser Communications Group could help improve your trade show effectiveness. We take the stress out of measuring trade show ROI and help you develop exceptional strategies for top-quality results.

So, give Oser Communications Group a call at (520) 721-1300 today!

When you want to launch a new product, there’s no better time to do so than a trade show. Trade shows offer a wonderful opportunity to promote your item to both customers and vendors. However, in order to enjoy a successful product launch, you need to take the right steps.

Oser Communications Group specializes in trade show advertising. We can answer your questions and make your marketing campaign the best it can be. Call us at (520) 721-1300 today and read this guide about launching a new product at a trade show.

Select Appropriate Trade Shows

The right trade show makes all the difference. You’ll want to select trade shows with the right target demographic. Consider your business’ audience when selecting a trade show.

Select a trade show related to your specific industry and conduct research about its typical attendees. Remember to consider what type of product you’re releasing as well.

Tailor Your Booth Design

If you’re launching a new product, you should tailor your booth setup to promote your product. An entirely new booth setup might be out of the question. However, there are easy and affordable ways for you and your staff to update your display.

Create a special space that features your new product. Add lighting and other display pieces to help draw attention to the product. Use a design that’s eye-catching yet not too over the top.

Consider adding space for product demonstrations. Product demonstrations engage potential customers and help them learn about your product in a fun and informative way.

Design a Pre-show Marketing Plan

Design a pre-launch marketing plan to attract potential customers. Incorporate multiple means of communication, focusing on social media and emailing, in particular. Social media platforms such as LinkedIn, Facebook, and Twitter give you access to thousands of potential customers.

Create a posting schedule for social media at least three months before your product launch. Use this time to start sending out emails to both past customers and new leads that you’ve discovered. Gradually build momentum as the big day approaches.

Work with writers to create a press release for your new product that you can send to news agencies. A press release for the day of the trade show can also help.

Train Your Staff

Your employees should be familiar with your product. Give them concise, relevant information about the item for them to share with trade show attendees who visit the booth. It’s best to provide a blend of technical and general information in a format that’s easy to understand.

You probably want to perform product demonstrations yourself. However, it never hurts to select an employee who can perform demonstrations in the event that you’re unable to do so.

Learn More About the Product Launch Process

Here at Oser Communications Group, we specialize in helping businesses navigate trade show environments. Learn more about trade show freebies and other tricks you can use when launching a new product by calling (520) 721-1300. We’re ready to assist you.