With the advent of social media and the internet, developing savvy marketing strategies for your business has never been urgent. However, the traditional methods still have merit. Trade shows present an excellent opportunity to connect with potential customers.

While a flyer might serve as effective trade show advertising, getting potential customers excited is about more than just information. Trade show freebies provide one of the best ways to bring customers to you and help them remember your business. Knowing the best handouts and strategies can help you leverage this advertising tool.

Strategies for Generating Traffic with Freebies

While you might think that handing out free merchandise is enough to attract new customers, there is more nuance to a well-executed trade show giveaway. Differentiate what you hand out to get trade show attendees excited about a surprise. You can also pepper in a more expensive promotional item to provide a sense of allure.

Furthermore, include promotions like coupons and discounts to keep potential customers engaged after the trade show. With these strategies, other trade show booths will wonder why everyone flocks to your area.

The 11 Most Popular Trade Show Freebies

Here are the 11 most popular trade show giveaways to help you attract new customers.

• Pencils and pens: As some of the most traditional giveaway items at trade shows, pencils and pens are staples for any booth. Potential customers can use these items daily, giving your brand plenty of attention.
• Hand sanitizers/breath mints/lip balm: In our health-conscious world, these personal care products are a win at any trade show.
• Stress ball: Who doesn’t love to squeeze a stress ball when the day isn’t going well? Handing out stress balls is one of the best and cheapest freebies you can provide at a trade show.
• Higher-cost or tech items like portable chargers: High-tech giveaways like portable chargers and USB bricks are homerun trade show giveaway products. 
• Reusable water bottle: With increasing environmental concerns, reusable water bottles are popular with trade show attendees and demonstrate corporate social responsibility.
• Reusable straws: In the same vein as reusable water bottles, reusable straws are another sustainable giveaway item. Give them away with the water bottles for a complete package.
• Luggage tags: Potential customers will never forget your business with these stylish and valuable freebies. For travel-related companies, these giveaways are especially a hit.
• Sunglasses or hats: Potential customers preferring a more stylish freebie will love trendy sunglasses or hats from your business.
• Tote bags: Perfect for grocery shopping or everyday use, these giveaways are highly practical for patrons.
• Coffee mugs: No one will forget your company while drinking out of their new coffee mug.
• Mobile phone credit card holder: Credit card holders for mobile phones are particularly popular with younger people.

Generate New Marketing Strategies with Oser Communications Group

Call (520) 721-1300 today to start working with Oser Communications Group. We can give your business broader marketing tactics, from tech ads to wellness and gifting publications to trade show freebies.

Many business owners are forsaking traditional advertising methods in an increasingly digitized world. Since digital marketing and ads on social media comprise the majority of marketing efforts these days, many wonder, “Do flyers still work?”

Whether you’re hoping to improve your advertising in trade shows or conduct mass marketing efforts in your area, data suggests that an effective flyer still has merit. Learn how flyers might be an ideal advertising strategy for your business.

What Is a Flyer?

You may not realize that there are different types of flyers. Some flyers are more effective for particular environments, like trade shows.

Door drops: These flyers don’t target a person or household. Instead, they are mass-produced, eye-catching pieces that quickly inform potential customers about the business. 

Addressed mail: Addressed mail flyers feel more individualized since they target a specific individual. These flyers might contain more extensive information about products or services.

Handouts: Handouts are the flyer you might expect to see at a trade show. A good handout is a piece of paper usually designed with bold colors and the most information possible. 

Are Flyers Worth It? Statistics and Data

Despite understanding different flyers, you still might question, “Do flyers still work?” According to data from the Data and Marketing Association, leaflets still successfully reach their target audience. Check out the data below detailing the success of addressed mail and door drop flyers.

Addressed Mail:

• 57% of people open flyers immediately when they arrive at their home
• 8% of people open or read leaflets within 28 days
• 5% read or look at it thoroughly, while 23% will do so within 28 days
• On average, potential customers revisit flyers six times

Door Drops:

• 5% of potential customers read a door drop the moment they receive it
• 16% set these flyers aside to read later

This data seems surprising since many expect social media to have the best results. However, short attention spans and frustration with targeted marketing might deter people from engaging with social media and online ads. However, social media is still an essential part of effective marketing.

Who Can Use Flyers?

Any business can benefit from using flyers, especially at trade shows filled with potential customers. Hairdressers, coffee shops, retail stores, landscapers, and virtually any other company can benefit from using flyers.

Benefits of Using Flyers

While it’s clear that data supports the efficacy of flyers, what are some of their other benefits? First, flyers are one of the cheaper forms of marketing since they only require printing.

Beyond price, though, flyers have other considerable benefits. Adding a QR code or URL can help bridge the gap between digital and paper marketing. Furthermore, coupons and other promotions can increase first-time customers and make flyers more attractive at events like trade shows.

Receive Professional Assistance with Oser Communications Group

If you’re still wondering, “Do flyers still work?”, contact Oser Communications Group. We also assist with paper marketing, ads in technology publications, and social media advertising. Call (520) 721-1300 for more guidance from our team today!

Trade show booth designs are more important than you might think. A well-constructed and inviting booth can drive more people towards your brand, putting more eyes on your products while creating hundreds of new potential customers. However, creating an alluring trade show booth is often easier said than done.

That’s why the experts at Oser Communication Group constructed a guide to teach you how to create an enticing trade show booth design to take your company to extraordinary new heights.

Oser Communications Group is an industry-leading trade show advertising company. We understand the market and how captivating trade show displays can positively affect your business. If you want to get the most out of your trade show experience while growing your audience, contact Oser Communications Group for effective trade show marketing strategies and associated services.

How to Create an Efficient Trade Show Booth Design

1. Create an Enchanting Color Scheme

Colors help set the mood of your entire booth. Developing an appealing color scheme that correlates with your products or services will attract attendees and establish a specific atmosphere. You can utilize bright, vibrant colors to create a lively environment or set up softer colors to promote a relaxing setting.

However, you don’t want to develop a color scheme that doesn’t represent your product or services accurately. For example, if your booth displays innovative workout equipment, you want to incorporate energetic colors like bright red or neon green into your exhibition instead of dull browns or grays. Having an inviting color scheme that meshes with your products is one of the best ways to enhance your trade show experience.

2. Utilize Lighting

Like color schemes, engaging lighting can help you attract more customers and draw attention to your brand. They can help your booth stand out on the trade show floor while helping you establish a specific tone that represents your goods and services. An illuminating light display highlighting your products can do wonders for any trade show booth design, helping your business thrive through the entire showcase.

3. Have a Demonstration Area

Showing your products in action is a great way to increase engagement and attendee interest. Setting up a place for patrons to test your products or see professional demonstrations will generate excitement and show what your goods have to offer.

Contact Oser Communications Group for Professional Tradeshow Advertising

Oser Communications Group is your source for professional trade show advertising services. Our selection of trade show marketing campaigns and strategies can take your booth to the next level, allowing your company to reach its full potential. We’ve helped countless companies improve their trade show exhibits, and we can do the same for you at a price you can afford.

Whether you want to improve your trade show booth design or learn more about our technology trade show publications line, Oser Communications Group is here to help.

Give Oser Communication Group a call at (520) 721-1300 and see what we can do for you today!