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Trade Show Registration Guide for First Timers

Written by Oser Communications Group on July 30, 2024. Posted in Trade Show.

If this is your first time doing a trade show, you will have to deal with trade show registration. Registering your trade show is the time when you get all your ducks in a row and make sure your show is ready to perform. With that in mind, this article will cover the main things you need to know about your first trade show registration process.

Trade Show Registration Guide

Registering for trade shows can be complicated as there are several things you have to keep in mind. Proper planning is the key to a smooth and successful trade show experience. This guide will help you get a handle on your first trade show registration.

1. Research Traffic Patterns

Nabbing the right booth location can have a significant impact on your trade show success. If your booth is in an easily accessible location, it will get much more traffic than if it is at the back of the room, behind other booths.

If possible, try to find a map of the physical layout of the event space and where people will be moving the most. Finding a booth that is near major foot traffic thoroughfares will improve visibility and make it easier for people to find your booth.

2. Read the Contract

Make sure you understand the fine print of your event contract. The event contract will contain crucial details, such as the event registration cost, event rules, booth assignment methods, and times for setup and move-outs. The contract should also cover the event’s policies pertaining to cancellations, item restrictions, and storage options.

3. Apply for the Space

The best way to get a desirable space at a trade show is to register early to avoid delays. The longer you wait, the fewer good spots will be left. Most events nowadays have an online registration form where you will provide your business registration information, product information, booth details, and booth space requirements. Make sure you fill this form out as accurately and in as much detail as possible so you don’t have any errors or difficulties when the day comes. You will also have to provide payment when you register your booth.

4. Get To Know Your Exhibition Kit

The exhibition manual will contain all the information you need about what to do when the trade show day arrives. It will contain all information about moving your booth in, delivery schedules, and storage options. Trade shows have to accommodate potentially hundreds of visitors and there might be limited time to make your deliveries, so make sure you plan accordingly.

Your No. 1 Source for Trade Show Advertising

Whether you need a way to get qualifying leads or you want more tips on trade show registration, Oser Communications Group is here to assist. Give us a call today at (520) 721-1300 or send us a message online to schedule a consultation and strategy session!

5 Top Trade Show Booth Flooring Ideas

Written by Oser Communications Group on July 30, 2024. Posted in Trade Show.

Trade shows are the ideal venue to advertise your niche and make industry networking connections. Your prospective customers will be spending a lot of time in your booth, so your flooring needs to be on point. Good flooring can also elevate your booth. With that in mind, read on for some great trade show booth flooring ideas for your next trade show

Basic Trade Show Flooring Options

Flooring for trade shows should have a couple of key points to keep in mind:

Flooring needs to be comfortable to stand on for extended periods
Flooring should be durable enough to handle foot traffic and displays
Flooring must be easy to set up, break down, move, and store

Pretty much every flooring option on offer can be customized with the colors and layout you want, so functionality should be your main consideration.

1. Foam Tiles

Foam tiling is probably the simplest and most versatile option. Foam tiles exist in a wide range of shapes and typically have pre-cut interlocking tiles so you can piece them together like a large puzzle, making installation and removal a cinch. Foam is also impact safe, so it makes a good choice if your booth visitors will be doing physical activity.

2. Carpet Tiles

Carpet tiling is another flexible flooring that gives a sense of sophistication and class. With the right carpeting selection, your booth can give the impression of a high-end office interior. Carpet tiling is also more efficient than traditional carpets as you can piece them together rather than cutting carpets to fill space.

3. Rubber Panels

Rubber panels are extremely tough with high durability so they fit the bills if your booth has heavy displays or is expecting a lot of foot traffic. High-quality rubber panels are virtually waterproof, slip-resistant, and easy to clean with soap and water. You can also buy 100% recycled rubber tiles, and rubber’s insulation properties can make it safer if you expect to run displays with electrical components or products.

4. Vinyl Flooring

Rollable vinyl flooring is great for making a seamless trade show booth flooring that you can simply roll up at the end of the day. You can also print virtually any design you want on vinyl flooring, and the ease of installation makes them a good option if you want your trade show booth floor to incorporate your business’s brand image, logos, or symbols.

5. Turf

Turf and artificial grasses are perfect for businesses that trade in outdoor products and brands. For example, if you run a golf equipment brand, a turf flooring setup will give visitors an option to test out your products in a semi-realistic environment.

Trade Show Marketing & Advertising

If you would like to discuss more trade show booth flooring ideas and trade show booth ideas, contact Oser Communications Group online or give us a call today at (520) 721-1300 to schedule a consultation!

How To Generate Leads at Trade Shows: Three Expert Tips

Written by Oser Communications Group on June 30, 2024. Posted in Trade Show.

Brands attend trade shows to interact with leads they can convert. The event is crucial to revitalizing any company’s sales funnel. Therefore, you need to know how to generate leads at trade shows.

You can even turn an existing customer into a lead if you know how to get them interested in a new or additional product or service. This ability demonstrates an understanding of your trade show marketing budget. If you want to know how to generate leads at trade shows, follow these three expert tips.

Trade Show Lead Generation

Before revealing the tips on how to generate leads at trade shows, remember to strategize in advance. Last-minute scrambling yields sloppy results. Now, follow these tips for trade show lead capture.

1. Make Your Booth a Contact Hub

Your booth should inspire contact sharing. To drum up interest, try creating a survey about your products. You could also hold a raffle that motivates people to leave their contact info.

You can convince people to participate with the following trade show booth strategies:

A design that reflects your brand purpose and voice
Technology that makes your booth easy to use for your team and visitors
Water bottles and snacks along with brand freebies

Your booth offers a lot of possibilities, so the sooner you brainstorm, the better.

2. Create Exhibits and Demos

Exhibits and demos allow the trade show crowd to interact with your products and services on a more personal level. You can ask people in the crowd to fill out a questionnaire about the exhibit or demo, which is another way to get their contact details.

However, before you do this, find out:

How much space you have to work in
How many power outlets you need, and how many are near your booth
How the lighting looks at certain times of day

You need to know these things because if you arrive and find out your exhibit or demo doesn’t work in the space, your marketing promo about the event will be the talk of the trade show for all the wrong reasons.

3. Make the Most of Trade Show Marketing

Generating leads at trade shows requires that people know you’re going to be at the trade show. This means you need to learn about maximizing trade leads with the right advertising and marketing. For instance, you should:

Keep your social media followers informed with pre-trade show posts.
Create an email campaign around the event.
Update your blog with trade show information.
Advertise on the trade show website.
Post reels of the event.

When you invest in these tips, maximizing trade show leads becomes an attainable goal, making your trade show representation a success.

Learn More Trade Show Tips

Any brand should learn more about how to generate leads at trade shows. Trade shows help you gain brand awareness, something all brands want. Oser Communications Group knows how to do this by assuring you connect with the right audience.