Skip to main content
how to use promotional products effectively

How to Use Promotional Products Effectively in a Trade Show

Written by Oser Communications Group on . Posted in Trade Show.

If you want your business’s trade show to be a success, you have to include promotional items as part of your marketing strategy. Promotional items and giveaways will boost your brand visibility, improve your brand reputation, and entice more event attendees to check out your booth. Knowing how to use promotional products effectively in an environment where giveaways are expected is key. 

Our team at Oser Communication Group can help make your trade show goals a reality. Here, we discuss some of the best ways to incorporate promotional items with your trade show exhibition. Call us at (520) 721-1300 if you need more help with promotional trade show marketing. 

Branded Giveaways for Booth Visitors

Though you can give just anything away at a trade show, you should have some branded materials for your business available to give to booth visitors. Branded giveaways are especially useful if you want to improve your brand awareness. 

People tend to retain promo items for up to two years and recall where they came from. The more people who get your items, the more attention you’ll get from a broader audience. 

When choosing items for promotional giveaways, make sure the goods are practical, of good quality, and prominently feature your brand. You want people to use the items, not leave them forgotten in a drawer. Examples include:

  • Drawstring bags
  • Pens or pencils
  • Power banks
  • USB drives
  • Keychains

Goody Bags with Informational Packets

Knowing how to use promotional products effectively for your trade show booth means thinking out of the box. Goody bags are a more robust take on the branded giveaway idea. They can leave a lasting impression on trade show attendees.

Simply create a comprehensive gift package with the following:

  • An information packet about your business featuring your name, contact information, and details about your products or services
  • A branded swag bad with your logo
  • A collection of useful promotional items to include in the branded bag

Customized Apparel as Promotional Merchandise

Customized apparel as a trade show marketing strategy can work in two ways. First, you and your team can wear matching hats, t-shirts, or lanyards with your company’s branding to make a cohesive statement about your business. Second, you can make wearable items like shirts, rubber bracelets, and hoodies to give away to booth visitors. 

In either case, people become walking advertisements for your brand.

Social Media Contests with Giveaways

You can blend social media and a trade show exhibition to create more brand visibility. Consider running a giveaway contest on your social media platforms where participants have to photograph themselves holding or using your promotional products. The winner can win a bigger prize. 

Take Charge of Your Trade Show Booth with Help From Oser Communication Group

We at Oser Communication Group know how to use promotional products effectively for businesses in any industry. As one of the best trade show advertising experts based in Tucson, Arizona, our team can help you create more brand awareness and explore unique trade show booth ideas. We’re ready to take your event marketing to the next level—call (520) 721-1300 today for a consultation with us. 

trade show invitation

3 Trade Show Invitation Templates You Need

Written by Oser Communications Group on . Posted in Trade Show.

Presenting new products and equipment at trade shows can be overwhelming yet rewarding if you have lots of booth traffic. You could leave your exhibition up to chance and hope it garners the attention of event attendees organically. However, knowing how to create the perfect trade show invitation can make the work you put into organizing your exhibition worthwhile. 

In the post below, Oser Communications Group shares the three trade show invitation templates that all businesses should know. As a respected leader in trade show advertising, our team knows the best way to draft trade show press releases and invitations. Call us at (520) 721-1300 if you have further questions.

Basic Trade Show Invitation

A generalized trade show invitation template is a must-have for exhibitors. These templates are great to send to current customers, vendors, clients, and others whom you already have a working relationship with. 

These are the important details to include in this kind of invitation:

  • A simple yet eye-catching subject line with the event name and month
  • A warm opening
  • A concise explanation of the event with relevant details like the name of a keynote speaker, the event organizer’s name, and your booth number and location

Be sure to maintain an excited tone in the email. Finish it with a call to action like “Come see us!”

Product Demonstration Invitation

If you want to hold a product demonstration at a trade show with approved materials, you likely want an audience of people who can benefit the most from it. It’s best to have some kind of working relationship with the email invitation recipient. That way, the recipient won’t consider the email as spam. 

When drafting the trade show invitation for a product demo, ensure you include essential information about the product. This can help them determine if they want to spend time at your booth. 

Essential details to have in the invitation include:

  • A catchy headline showcasing a live launch of a new product with the event name and date
  • Details about your demo including date, time, and booth number
  • A brief product introduction
  • At least three benefits of the product

Introduction of Your Trade Show Crew

To help build rapport with event attendees, you can send them a team introduction instead of a general trade show invitation. To draft the email, include the following:

  • A short explanation stating that your company is participating in the trade show
  • Information about the show, like the date and event name
  • A list of professionals the email recipient can expect to meet at your booth as well as their job titles and contact information

Make the Most of Your Trade Show Marketing 

If you need help drafting the perfect trade show invitations, let Oser Communications Group in Tucson, Arizona, provide all the help you need. As a top choice in trade show advertising and marketing, we stay on top of current trends and the future of trade shows. We have more than 50 years of experience as a leader in trade journals, periodicals, and more that cover numerous industries. 

Call (520) 721-1300 for a consultation with our Oser Communications Group professionals.

future of trade shows

Navigating the Future of Trade Shows in 2024: The Next Era of Business Expositions

Written by Oser Communications Group on . Posted in Trade Show.

The future of trade shows is bright, with new opportunities for companies to form relationships, share innovative ideas, and enhance their reputations. Now that 2024 is here in full swing, it’s time to take a look at this year’s upcoming trends for trade shows so companies know what to take advantage of and how the evolution of trade shows can help achieve marketing goals. 

Oser Communications Group knows that the right trade show advertising can do wonders for your brand. Contact us today to learn more about our solutions.

How Innovations in Trade Show Experiences Create Lasting Impressions

Before you start exploring the different trends shaping the future of trade shows, you need to know why these events are crucial for your business in the first place.

If you want your business to grow and enter new markets, you need to work with other professionals in your industry. 

Trade shows make it easy to connect with like-minded people and share ideas that could offer new opportunities. While trade shows have been around for quite some time, new trends and emerging technologies in the trade show industry have changed the way businesses connect.

Anticipated Developments in Trade Show Formats That You Should Know

Trade shows in 2024 look different than they did 15 or even five years ago. Navigating the future of trade shows is crucial for taking advantage of all the opportunities they bring. In order to do that, you need to understand the various trends emerging and how they can help take your brand to new heights. 

More Intimate Meetings

Over the years, the changing landscape of trade show events has gradually gone from tables for large crowds to seating for more one-on-one meetings. These more intimate meetings help promote stronger and more personal relationships among businesses and professionals.

If you want to hold more intimate meetings during a trade show, have more small tables with a few surrounding chairs rather than long lines of tables. You can also put up small room dividers to make sure each conversation is private.

More Homey Aesthetics

Along the lines of creating a more intimate experience, modern tradeshows are also embracing “resimmercial” designs that combine commercial furnishings with residential comfort. The goal here is to create a more comfortable environment for people to meet one-on-one. 

To give your networking space the perfect balance of business innovation and home comfort, incorporate plants, cushioned chairs, and couches into a lounge area.

Make the Most of Your 2024 Trade Shows With Oser Communications Group

At Oser Communications Group, our trade show advertising experts know how to keep up with the latest trends and help businesses embrace the new future of trade shows. From more intimate meeting spaces to influencer marketing strategies, the possibilities are nearly endless. 

Contact our experts at Oser Communications Group today at (520) 721-1300 to learn more about 2024 trade show trends and how to boost your advertising efforts. Trust us to help.