How To Build Customer Relationships Through Trade Show Events

Renting a booth at trade show events is a great way to market your services and expand your network. While the event itself is typically fast-paced, there are strategic ways you can make solid connections with attendees. This article will show you how to build customer relationships at your upcoming event through tradeshow marketing.

Provide Exceptional Customer Service

Attendees have a lot of ground to cover, so their time with you is limited. When learning how to build customer relationships, it’s important to keep that in mind. As sales professionals, you want to make their experience great. Keeping your customers pleased starts by asking about their day, identifying their needs, and sharing how your products and services can help. Smiling and sharing your personal experiences also builds trust.

Create a Solid Follow-Up Plan

Attendees go home with tons of business cards, flyers, and samples. One way to stand out from the sea of vendors is to follow up with them after the event. While they’re at your table, you can request them to:

• Leave their email or phone number:  Asking for their contact information allows you to send special announcements and promotions.
• Follow you on social media: Social media is the primary way some keep in touch. Asking attendees to follow you is a great way to promote your business and grow your following.

Stand Out From the Competition

Your goal is to stand out. While your products and services may be top-notch, show attendees won’t know that if they aren’t drawn to your table. Utilizing proven marketing tools, color theory, and eye-catching displays can catch the attention of potential customers.

Utilize Social Media

Learning how to build customer relationships starts online. Whether you’re social media savvy or new to posting, you can utilize this tool to your benefit. Post a photo of the event’s flyer or share a video of your team getting ready. At the event, take photos, interact with attendees, and document every step.

Give Your Customers the Five-Star Treatment

There’s a reason the phrase “try before you buy” is so popular. It works! When customers have the opportunity to “test drive” your products or services, they’re more likely to come back. A few ways you can give attendees a sneak peek of the wonderful things you have to offer is by:

• Offering free samples
• Providing exclusive discounts for attendees
• Showing attendees how the product works

Ask for Feedback

Don’t be afraid to ask attendees about their experience. Gathering reviews allows you to determine what works and what doesn’t. The intel acquired allows you to make edits that work. You’ll also have greater insight into your customers’ needs.

Your Reliable Source for Trade Show Tips

Learning how to build customer relationships is simple when you know how to advertise your products and services and connect with attendees. We can help you maximize your earning potential with our informative articles covering the customer lifecycle, trade show attire, generating leads at trade shows, and other marketing tips. To learn more about Oser Communications Group and what we have to offer, call 520-721-1300 now.