How To Hire the Perfect Trade Show Model for Your Event

With the pace and excitement of a trade show environment, your business needs a surefire way to grab the audience’s attention. Many brands swear by using trade show models to work the crowds. These professional performers excel at giving your brand a bit more personality, and their presence helps with marketing trade shows, too.

Oser Communications Group knows how to hire trade show models. We have shared our insider knowledge with you below.

Understanding the Role of Trade Show Models

Trade shows combine face-to-face marketing with industry networking. So, your trade show staff must be passionate about social interactions on top of discussing showcased products or services. A great trade show or exhibition model expertly puts a winning face and knowledgeable, polished voice to enhance your brand’s presence at the event.

How To Hire Trade Show Models

Do you want to know how to hire a trade show model like a pro? It isn’t just about a pretty face or a person who looks good in your brand colors. Seek out a specific set of qualities that match your event goals – like a like-minded person who personifies what your brand stands for overall.

What Do You Want To Achieve?

Not all trade show models can do the same thing. For example:

• Promotional models or brand ambassadors directly attract and interact with folks.
• Booth models act as hosts or hostesses of sorts, making visitors feel welcome while informing them about your brand’s potential rewards and giveaways.
• Event promotion models build hype about the event via marketing stints beforehand.
• Convention models offer attendees extensive information about your brand and the services offered.

Think carefully about your goals for the event. The model’s type or skills should match those objectives.

What Agency Should You Work With?

Hiring models for trade shows and other events starts with choosing reputable model agency services. Check each agency’s reputation, model directory, and areas of expertise. Some agencies only hire promo models, while others specialize in convention experts.

Match Your Brand With a Model

Once you’ve picked a solid agency, explore their model directory. Who will best serve your purpose and reflect your brand? Why do you think this candidate works best?

Remember, it’s about more than a 100-watt smile and a graceful, welcoming personality. It’s about finding someone who matches your brand’s energy and image.

Consider the Elements Your Model Should Embody

Some of the most effective event staffing tips involve picking team members who cohesively work together. Consider hiring models for events who:

• Work well with your other staff members
• Have previous experience promoting similar brands, products, or events
• Take a natural interest in your business

While you’ll still work one-on-one with your model to prepare them, their former professional experiences can ease the groundwork.

Oser Communications Group Can Connect You With the Perfect Event Model

Now that you know how to hire trade show models, why not explore proper trade show etiquette or how to prepare your team to interact with prospects? You can also call 520-721-1300 for promotional and event resources from Oser Communications Group.