How To Stand Out at a Trade Show

Nothing compares to the hustle of preparing your business for that long-awaited industry trade show. The excitement in the office can be palpable as the day approaches, but don’t forget that your main job is to figure out how to differentiate your brand from hundreds of booths much like yours!

Do you know how to stand out at a trade show? How can you make your brand’s presence memorable? Since Oser Communications Group specializes in marketing trade shows and connecting brands with event resources, the team shares some insider tips below.

Trade Shows Are Hubs of Industry Activity

Trade shows present phenomenal opportunities to do several important things. Firstly, you can introduce your brand to new customers. Secondly, you can identify connections that could elevate your product quality or brand reach.

You can also use trade shows as marketing tools to promote the latest business wins and create buzz surrounding those strides. However, as countless other vendors, booths, and promoters attend, standing out is crucial.

How To Stand Out at a Trade Show You’re Working

Exhibition strategies vary. Think about your brand, what you have to offer, and what you want to accomplish during the event.

Then, work the following trade show tips into your branding strategy for the show:

Promote Your Presence Beforehand

Do you want to know how to stand out at a trade show? Begin your event promotion strategies long before the event date!

Ignite interest and spark conversation so that attendees show up. Some effective trade show marketing strategies include:

• Social media
• Guerilla marketing tactics
• Email invites for current clients to visit the show

Ultimately, you want guaranteed visitation before your business sets up the booth.

Demonstrate Team Unity

You might already have a team uniform, but trade shows present an opportunity to juice it up a bit. Demonstrate unity with these innovative trade show ideas:

• Hiring some trade show models to showcase products or services
• Choosing a team member to act as a brand mascot
• Including staff members with impressive knowledge under their belts to respond to questions from attendees

Think Outside the Basic Booth Box

It’s also helpful to think beyond tables, chairs, and flyers if you want to captivate passersby. Add some dimension to your setup with these creative booth design ideas:

• Book central booth locations guaranteed to draw a crowd.
• Use eye-catching colors, lighting effects, and props.
• Treat your booth like a performance stage where staff can drum up excitement.
• Utilize music to command your space’s ambiance.

Make Visits More Rewarding

What are attendees getting from you in exchange for their attention? Ideas include:

• Light refreshments and beverages
• Raffles for gift baskets
• Small rewards like gift cards

Implement Captivating Media

Have you noticed that social media has shifted toward video? Secure your exhibition booth success with projector screens showcasing branded visual media to start attracting attendees from across the room.

Oser Communications Group Can Help You Leave Your Mark

Now that you know how to stand out at a trade show, check out these other eye-catching booth ideas from Oser Communications Group! Alternatively, call 520-721-1300 for more information and resources.