How To Build Hype for Your Trade Show Booth Using Social Media
February 28, 2025
Drawing people to your trade show booth can be tough. Consult a professional trade show advertising agency for strategies that spark the most excitement. Oser Communications Group offers tips to maximize engagement with your booth.
Social media marketing for trade shows is key to modern promotion. The following will help you hone your online presence before your next show.
Develop an Event Hashtag Strategy
Part of your pre-trade show checklist should be creating a unique hashtag for your booth. Use this dedicated tag to build anticipation around the event by offering sneak peeks at new products or services.
Later, encourage attendees to use the tag when they post about the event or your brand.
Use Live Social Media Coverage
Consider posting live updates throughout the event. This offers your followers a behind-the-scenes glimpse at the show. A livestream on Instagram or YouTube is a great hands-free option if you know you’ll be too busy to post.
Schedule Content Ahead of the Show
Preparing for a trade show is often hectic, but it’s important not to let your content slip through the cracks. Consistent posting is essential to maintaining an active following. Schedule your posts in advance before things get too hectic.
Try an Influencer Collaboration
Collaborate with influencers to build buzz around your exposition. Encourage them to share your products and remind followers of the show’s details.
These interactions keep you at the forefront of viewers’ pages.
Design Pre-Event Engagement Campaigns
Start advertising well in advance of the trade show. Begin your campaign as soon as your booth is confirmed. Share demos of your product or service in action and remind viewers that it will be available at the trade show.
This is also a great time to collaborate with other vendors to build anticipation for the range of creatives sharing their work.
Understand Lead Nurturing and Follow-Ups
Right after a trade show, capitalize on the buzz by interacting with attendees. Respond to messages and comments with gratitude and share customers’ posts from the show.
It’s also worth using a lead capture form to organize social media contacts and remind yourself to follow up personally.
User-Generated Content Sharing
Encourage your customers and followers to create content about your brand. You can incentivize this with giveaways or shoutouts.
Sharing real-life supporters of your brand is a creative way to foster trust and engagement.
Consult Oser Communications Group
If you’re at a loss for how to promote your booth at an upcoming trade show, get professional support. Oser Communications Group offers comprehensive social media marketing for trade shows to draw more people to your booth.
Our expert marketing team can also craft a trade show press release to build anticipation ahead of time. Oser Communications Group helps make online engagement hassle-free with structured plans and a responsive support team.
Let us turn your next trade show into your best yet. Call (520) 721-1300 today to get started with a customized marketing strategy.