trade show Archives | Oser Communications Group

Using Banner Stands in a Trade Show to Increase Brand Visibility

Written by Oser Communications Group on August 30, 2024. Posted in Trade Show.

You only have so much time at a trade show to make a lasting impression. Whether you’re selling products or a service, you need to use trade show marketing effectively to make sales and find returning customers or loyal clients. Using banner stands at trade shows is an excellent way to grab attention and increase sales.

For over 50 years, Oser Communications Group has helped businesses of all sizes find success with trade show advertising. Keep reading to learn more about how to use banner stands in a trade show to increase brand visibility at your events.

Put Thought Into the Design

Design plays a big role in branding. You may not even realize how colors, patterns, and images subconsciously affect people. If nobody stops to look at your marketing materials, it may be too dull or so busy that it’s overwhelming.

When designing banner stands for trade shows, keep these things in mind:

Designs and graphics should be attractive and attention-grabbing.
Heavy text looks best on a solid background.
Simplicity is usually best, such as your brand name and logo on a bright background.

Consider the Location

Where you put your banner stands will greatly affect their impact. Try to place your banner near doorways and walkways when able so you can make your brand known first thing.

Avoid placing your banners in spaces where they mix into the background. If you have shelves full of brightly-colored products, placing the banner between the shelves will detract from the banner’s message and cause people to overlook it.

Use Banners for Physical Interest

You can use banners to enhance your trade show kiosk. If you’re selling a digital product, try combining stands with shelves and desks to create a more visually appealing space for users to use the computer. Use large portable banners as dividers to make the most of your advertising space.

If a trade show gives you an unusually large amount of space to work in, consider using several sizes of banners to create visual interest.

Make Banners Interactive

Interactive display stands allow people to engage with your brand before they even obtain your product or use your service. Incorporate QR codes or social media links in your banner or use digital screens with various images in rotation to keep the advertisements fresh and your audience engaged. Touch screens in lieu of banner stands in trade shows is a great modern way to get people interacting with your brand, and it will help them remember you better after seeing so many businesses at the trade show.

Call Us for Trade Show Advertising

Use banner stands for your trade show strategy to draw people into your kiosk and increase sales. It’s surprising how many new customers and clients the right portable banner will get you.

Call Oser Communications Group in Tucson, AZ, when you need more marketing visibility. We produce trade show publications for businesses to advertise with to increase brand awareness. Call us today at (520) 721-1300 to learn more.

Trade Show Registration Guide for First Timers

Written by Oser Communications Group on July 30, 2024. Posted in Trade Show.

If this is your first time doing a trade show, you will have to deal with trade show registration. Registering your trade show is the time when you get all your ducks in a row and make sure your show is ready to perform. With that in mind, this article will cover the main things you need to know about your first trade show registration process.

Trade Show Registration Guide

Registering for trade shows can be complicated as there are several things you have to keep in mind. Proper planning is the key to a smooth and successful trade show experience. This guide will help you get a handle on your first trade show registration.

1. Research Traffic Patterns

Nabbing the right booth location can have a significant impact on your trade show success. If your booth is in an easily accessible location, it will get much more traffic than if it is at the back of the room, behind other booths.

If possible, try to find a map of the physical layout of the event space and where people will be moving the most. Finding a booth that is near major foot traffic thoroughfares will improve visibility and make it easier for people to find your booth.

2. Read the Contract

Make sure you understand the fine print of your event contract. The event contract will contain crucial details, such as the event registration cost, event rules, booth assignment methods, and times for setup and move-outs. The contract should also cover the event’s policies pertaining to cancellations, item restrictions, and storage options.

3. Apply for the Space

The best way to get a desirable space at a trade show is to register early to avoid delays. The longer you wait, the fewer good spots will be left. Most events nowadays have an online registration form where you will provide your business registration information, product information, booth details, and booth space requirements. Make sure you fill this form out as accurately and in as much detail as possible so you don’t have any errors or difficulties when the day comes. You will also have to provide payment when you register your booth.

4. Get To Know Your Exhibition Kit

The exhibition manual will contain all the information you need about what to do when the trade show day arrives. It will contain all information about moving your booth in, delivery schedules, and storage options. Trade shows have to accommodate potentially hundreds of visitors and there might be limited time to make your deliveries, so make sure you plan accordingly.

Your No. 1 Source for Trade Show Advertising

Whether you need a way to get qualifying leads or you want more tips on trade show registration, Oser Communications Group is here to assist. Give us a call today at (520) 721-1300 or send us a message online to schedule a consultation and strategy session!

3 Trade Show Invitation Templates You Need

Written by Oser Communications Group on February 29, 2024. Posted in Trade Show.

Presenting new products and equipment at trade shows can be overwhelming yet rewarding if you have lots of booth traffic. You could leave your exhibition up to chance and hope it garners the attention of event attendees organically. However, knowing how to create the perfect trade show invitation can make the work you put into organizing your exhibition worthwhile.

In the post below, Oser Communications Group shares the three trade show invitation templates that all businesses should know. As a respected leader in trade show advertising, our team knows the best way to draft trade show press releases and invitations. Call us at (520) 721-1300 if you have further questions.

Basic Trade Show Invitation

A generalized trade show invitation template is a must-have for exhibitors. These templates are great to send to current customers, vendors, clients, and others whom you already have a working relationship with.

These are the important details to include in this kind of invitation:

A simple yet eye-catching subject line with the event name and month
A warm opening
A concise explanation of the event with relevant details like the name of a keynote speaker, the event organizer’s name, and your booth number and location

Be sure to maintain an excited tone in the email. Finish it with a call to action like “Come see us!”

Product Demonstration Invitation

If you want to hold a product demonstration at a trade show with approved materials, you likely want an audience of people who can benefit the most from it. It’s best to have some kind of working relationship with the email invitation recipient. That way, the recipient won’t consider the email as spam.

When drafting the trade show invitation for a product demo, ensure you include essential information about the product. This can help them determine if they want to spend time at your booth.

Essential details to have in the invitation include:

A catchy headline showcasing a live launch of a new product with the event name and date
Details about your demo including date, time, and booth number
A brief product introduction
At least three benefits of the product

Introduction of Your Trade Show Crew

To help build rapport with event attendees, you can send them a team introduction instead of a general trade show invitation. To draft the email, include the following:

A short explanation stating that your company is participating in the trade show
Information about the show, like the date and event name
A list of professionals the email recipient can expect to meet at your booth as well as their job titles and contact information

Make the Most of Your Trade Show Marketing

If you need help drafting the perfect trade show invitations, let Oser Communications Group in Tucson, Arizona, provide all the help you need. As a top choice in trade show advertising and marketing, we stay on top of current trends and the future of trade shows. We have more than 50 years of experience as a leader in trade journals, periodicals, and more that cover numerous industries.

Call (520) 721-1300 for a consultation with our Oser Communications Group professionals.

Tag: trade show