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trade show booth ideas for small budgets

4 Creative Booth Ideas for a Small Budget Trade Show

Written by Oser Communications Group on August 30, 2024. Posted in Trade Show.

Trade show marketing is the key to success whether you go to one show each year or several each month. Have a solid plan for your booth design to create a strong branding presence and attract many future customers. It doesn’t have to be expensive; there are many trade show booth ideas for small budgets that will have a large impact.

Oser Communications Group helps small and large businesses advertise to build their brands. Below, we’ve got four trade show ideas that will help you save money without missing out on potential sales.

Reuse Supplies

Purchasing furniture and decor to make your booth visually appealing adds up quickly and might deter you from going to trade shows. But, with careful planning, you can save money when you reuse items or find cheaper means to buy them.

To save money, consider:

Reusing tables, tablecloths, banners, and other supplies from the last event
Calling the expo coordinators to find out if they provide a tablecloth
Renting furniture for your booth if you only go to a few events each year

Choose Cost-Effective Options

Depending on the event, it may be customary to give out free items or hold raffles. It’s a genius way to attract people to your booth and help them remember your company, but getting the supplies can be expensive.

Try these trade show booth ideas for small budgets to help you cut costs:

Purchase lightweight items so they’re easier to ship.
Opt for a minimalist design or DIY displays for your booth.
Choose budget-friendly items to give away, like pencils, magnets, or webcam covers.
Buy items in bulk to receive discounts.

Display Your Creativity

When you don’t have the funds or resources to pour into your booth, use creativity to make it more interesting:

Use custom backdrops to brighten up your kiosk space with color and make your brand visible.
Use lightweight tabletop displays to switch out periodically to keep the design fresh.
Coordinate your outfit and kiosk decor with your branding colors to keep everything on theme and easily recognizable.
Entice people to interact with your booth with inflatable furniture or simple games you can reuse at every trade show.

Get People Excited

Take the time to learn the event preferences of the audience at the trade show so you can buy items people will want to take and keep. They won’t remember your brand if you give them a drink koozie they won’t use daily or a flyer they throw away at the door.

Try the following:

Try using beach-friendly items on the coast and student-friendly items on campuses.
If the city or state has a lot of pride, incorporate their colors into your booth.

Contact Us for Advertising Opportunities

If you need help deciding on trade show flooring and display ideas, contact Oser Communications Group today. We’ll discuss your event and branding goals to help you find the right trade show booth ideas for small budgets. Call us today at (520) 721-1300.

How to Use Promotional Products Effectively in a Trade Show

Written by Oser Communications Group on February 29, 2024. Posted in Trade Show.

If you want your business’s trade show to be a success, you have to include promotional items as part of your marketing strategy. Promotional items and giveaways will boost your brand visibility, improve your brand reputation, and entice more event attendees to check out your booth. Knowing how to use promotional products effectively in an environment where giveaways are expected is key.

Our team at Oser Communication Group can help make your trade show goals a reality. Here, we discuss some of the best ways to incorporate promotional items with your trade show exhibition. Call us at (520) 721-1300 if you need more help with promotional trade show marketing.

Branded Giveaways for Booth Visitors

Though you can give just anything away at a trade show, you should have some branded materials for your business available to give to booth visitors. Branded giveaways are especially useful if you want to improve your brand awareness.

People tend to retain promo items for up to two years and recall where they came from. The more people who get your items, the more attention you’ll get from a broader audience.

When choosing items for promotional giveaways, make sure the goods are practical, of good quality, and prominently feature your brand. You want people to use the items, not leave them forgotten in a drawer. Examples include:

Drawstring bags
Pens or pencils
Power banks
USB drives
Keychains

Goody Bags with Informational Packets

Knowing how to use promotional products effectively for your trade show booth means thinking out of the box. Goody bags are a more robust take on the branded giveaway idea. They can leave a lasting impression on trade show attendees.

Simply create a comprehensive gift package with the following:

An information packet about your business featuring your name, contact information, and details about your products or services
A branded swag bad with your logo
A collection of useful promotional items to include in the branded bag

Customized Apparel as Promotional Merchandise

Customized apparel as a trade show marketing strategy can work in two ways. First, you and your team can wear matching hats, t-shirts, or lanyards with your company’s branding to make a cohesive statement about your business. Second, you can make wearable items like shirts, rubber bracelets, and hoodies to give away to booth visitors.

In either case, people become walking advertisements for your brand.

Social Media Contests with Giveaways

You can blend social media and a trade show exhibition to create more brand visibility. Consider running a giveaway contest on your social media platforms where participants have to photograph themselves holding or using your promotional products. The winner can win a bigger prize.

Take Charge of Your Trade Show Booth with Help From Oser Communication Group

We at Oser Communication Group know how to use promotional products effectively for businesses in any industry. As one of the best trade show advertising experts based in Tucson, Arizona, our team can help you create more brand awareness and explore unique trade show booth ideas. We’re ready to take your event marketing to the next level—call (520) 721-1300 today for a consultation with us.