The Biggest Trade Show Booth Design Mistakes To Avoid

Are you trying to optimize your trade show booth design so you achieve high conversion rates? As the experts in marketing trade shows, Oser Communications Group can help you design the perfect booth. Keep these tips in mind when you’re planning your layout, display, and more.

Enabling Distant or Stand-Offish Behavior

Do you have employees who are prone to standing away from customers until the prospective client engages? If your staff behaves distant and reactive, attendees won’t feel welcome approaching your booth. Consider arranging your booth so staff are encouraged to stand close to where people walk by.

Pitching Without Regard for Your Target Audience

You have a well-rehearsed pitch, but does it address the needs and concerns of your target audience? Consider placing graphics and branding around your booth that help you and your staff remember what they should address in their pitch. Focus on highlighting your unique selling points in a tangible form.

Relying Too Much on Handouts

While handouts and signage are an important aspect of booth design, they shouldn’t overshadow your conversations with visitors. When you rely on these elements, you lose the benefits of a personalized pitch and connection. Design your booth so you have to interact with the customer beyond giving them items.

Helpful handouts for your trade show booth design include:

• Marketing material: Many guests love having graphics like a brochure or pamphlet to look over.

• Merchandise: Ensure you have branded objects to give away or sell, like pens, sweatshirts, or mugs.

• Lead capture device: You need a way to collect contact information from interested trade show attendees. You can also have a small container to collect business cards or an iPad available.

• An interactive feature: Possible interactive features include promotions, videos, or a product visitors can sample.

Prioritizing Function Over Form

When you’re considering your booth design ideas, remember that aesthetic matters. You want your booth to feel accessible and have plenty of space, but it needs to welcome and wow your guests. Incorporate subtle lighting, complementary colors, and a layout that flows.

Scheduling Too Few Team Members

While not a structural element, your staff plays an essential role in booth design. You need one or two people at the booth so guests always have someone to interact with. Poor staffing decisions can leave your team unable to woo all of your prospective customers.

Neglecting the Follow-Up

When you have a lead collection device like a clipboard or iPad, it sets an expectation that you’ll follow up with guests. If you’re not going to reach out, don’t design your booth around collecting contact information. When your interested leads don’t hear back, they feel like you don’t care and will take their business elsewhere.

Oser Communications Group Helps You Avoid Trade Show Mistakes

Now that you know the essentials of trade show booth design, let Oser Communications Group provide your booth design elements. With over six decades of experience, we provide trade show publications that stand out. Book a consultation by calling (520) 721-1300.