How the Right Trade Show Booth Staff Can Ensure the Success of Your Event

Have you determined who will do what at your next trade show event? A talented and diverse trade show booth staff can secure a positive first impression for your brand. 

As a provider of trade show advertising services and resources, Oser Communications Group can guide you through the process. Read on for tips for your next trade show booth team, or contact us to discover other services.

Delegate Roles Based on Talent

Define and communicate each person’s roles and responsibilities well before you arrive at the trade show. Each person chosen for a specific role should feel comfortable performing it. 

For example, extroverts can initially greet and guide visitors to the booth before handing them off. Your introverted team members won’t make good crowd gatherers, but they may perform well at demonstrating product knowledge to individuals or small groups. 

Train Each Staff Member for Their Role

Although your chosen staff may possess natural talents in their roles, you should still provide extra training and practice to build your team’s confidence and brand knowledge. 

Each member should perform their assigned interaction seamlessly, so examine the following elements in depth during your trade show training sessions:

• Details regarding the presented products or services
• Sales scripts and other supporting conversational materials
• How company or employee certifications ensure the best outcome
• Supporting benefits like written estimates or a warranty policy

Examine Proper Trade Show Etiquette

Has each of your team members understood and internalized trade show etiquette? This etiquette demonstrates that your brand possesses the following characteristics:

• Respect for the trade show space, attendees, and other presenters
• Attention to detail 
• Professionalism in all environments
• Care for the safety and focus of others

If your trade show booth staff doesn’t adhere to basic etiquette, they reflect badly on your brand to potential customers and professional connections alike. 

Craft a Unified, Professional Image

One of the most helpful trade show tips involves polishing your staff’s image. While this effort includes physical appearance, it also includes elements such as:

• Keeping your booth free of clutter and distractions
• Ensuring a staff member stays at the booth at all times

Etiquette and predefined roles provide a great start. However, a unified, professional image sustains a productive experience.

Why Investing in Trade Show Booth Staff Ensures Success

A well-rounded staff invested in the event’s success will help your brand network effectively and increase profits. They offer an opportunity to do the following:

• Identify other authorities within your industries
• Demonstrate your brand’s extensive knowledge 
• Learn more about your target audience and what they need
• Create a positive, memorable impression on anyone who interacts with your company

Spare no expense on adequately preparing and training your chosen staff. You’ll reap the benefits in numerous business areas. 

Contact Oser Communications Group for Trade Show Resources

A talented trade show booth staff is just one of the many resources needed for a successful experience. Oser Communications Group can also offer exceptional advertising services and additional guidance like common trade show mistakes you should avoid. Contact us to learn more about our resources.