If this is your first time doing a trade show, you will have to deal with trade show registration. Registering your trade show is the time when you get all your ducks in a row and make sure your show is ready to perform. With that in mind, this article will cover the main things you need to know about your first trade show registration process.
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Trade Show Registration Guide
Registering for trade shows can be complicated as there are several things you have to keep in mind. Proper planning is the key to a smooth and successful trade show experience. This guide will help you get a handle on your first trade show registration.
1. Research Traffic Patterns
Nabbing the right booth location can have a significant impact on your trade show success. If your booth is in an easily accessible location, it will get much more traffic than if it is at the back of the room, behind other booths.
If possible, try to find a map of the physical layout of the event space and where people will be moving the most. Finding a booth that is near major foot traffic thoroughfares will improve visibility and make it easier for people to find your booth.
2. Read the Contract
Make sure you understand the fine print of your event contract. The event contract will contain crucial details, such as the event registration cost, event rules, booth assignment methods, and times for setup and move-outs. The contract should also cover the event’s policies pertaining to cancellations, item restrictions, and storage options.
3. Apply for the Space
The best way to get a desirable space at a trade show is to register early to avoid delays. The longer you wait, the fewer good spots will be left. Most events nowadays have an online registration form where you will provide your business registration information, product information, booth details, and booth space requirements. Make sure you fill this form out as accurately and in as much detail as possible so you don’t have any errors or difficulties when the day comes. You will also have to provide payment when you register your booth.
4. Get To Know Your Exhibition Kit
The exhibition manual will contain all the information you need about what to do when the trade show day arrives. It will contain all information about moving your booth in, delivery schedules, and storage options. Trade shows have to accommodate potentially hundreds of visitors and there might be limited time to make your deliveries, so make sure you plan accordingly.
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Whether you need a way to get qualifying leads or you want more tips on trade show registration, Oser Communications Group is here to assist. Give us a call today at (520) 721-1300 or send us a message online to schedule a consultation and strategy session!
