A trade show is a chance to represent your brand in person among industry peers, competitors, and customers. Effective trade show marketing includes your personal appearance. You want to look professional and polished, giving others the impression that you’re an expert in your field.
If you’re wondering what to wear to a trade show, these tips will help you create a look that gets noticed for all the right reasons.
Trade Show Attire That Makes the Right Statement
Some industries might appreciate a more formal or casual look. But a dress code for trade shows almost always means business casual. However, business casual for trade shows differs from weekend casual.
Men and women who wonder what to wear to a trade show should keep this in mind above everything else: Don’t wear anything to the show that you wouldn’t wear to a meeting. You’re there to forge strong business connections, so trade show fashion should reflect your industry expertise.
Trade Shows Outfit Ideas for Men
Business smart works best. Don’t get too dressy. Avoid wearing excessive jewelry such as rings on every finger, chains, or over-the-top piercings. Those will instantly cheapen your overall look.
Choose a well-cut, casual suit in one of the following colors:
- Beige
- Black
- Brown
- Cream
- Gray
Keep the suit one color. Avoid flamboyant designs like paisley or stripes that will attract attention for the wrong reasons. You should also wear:
- Pressed trousers
- A crisp, open-collared shirt
- Neutral-colored, polished shoes
- A leather belt if needed
- A stylish watch
These selections create a sleek, empowered look.
Trade Show Outfit Ideas for Women
One of the first things that women should mark off their list is high heels that hurt their feet and distract from their appearance. Next, strike gaudy jewelry from your list. Trade shows are also not the place for:
- Bows
- Rhinestones
- Extravagant fur pieces
- Low-cut blouses
- Mini skirts
- Too-tight clothing of any kind
A comfortable, well-cut pair of slacks paired with a blouse and a blazer in a streamlined cut is a winning look. Wear a medium heel that lets you stand and walk for long hours. Stick to solid neutral colors or navy blue without garish designs.
Make sure everything looks fresh and pressed.
General Trade Show Rules for Men and Women
The following rules apply to anyone attending a trade show:
- Don’t wear excessive lotions, perfume, or cologne. If it has a strong smell, don’t wear it.
- Don’t wear excessive make-up. Harsh trade show lighting and mingling can make you sweat, causing the make-up to run.
- Get a manicure to look polished and clean.
Knowing what you plan to wear before the morning of the show and having everything prepared makes getting ready that much easier.
Learn To Build Customer Relationships With Effective Trade Show Marketing
If you want to learn how to build customer relationships, Oser Communications Group has been doing that for over six decades. Our trade show knowledge includes everything from what to wear to a trade show to how to market your brand at one. Contact us at (520) 721-1300 to learn more.
